New 2020 Census Taglines and Logos Available

The U.S. Census Bureau completed the release of its 2020 Census platform (tagline and logo) for 12 languages in addition to English. The “Shape your future. START HERE.” platform is incorporated across Census Bureau outreach and partnership awareness materials and will become more visible as the 2020 Census advertising campaign launches in January 2020. The creative platform will help guide outreach efforts planned by states, local communities and nonprofit organizations.

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The new logos and taglines were developed in the following languages: Spanish, Simplified Chinese, Traditional Chinese, Vietnamese, Korean, Russian, Arabic, Tagalog, Polish, French, Haitian Creole, Portuguese and Japanese. These 12 languages match the non-English languages supported for the 2020 Census internet and phone response options. English and these 12 languages, cover over 99% of all households in the country. In addition, a new logo was released today to support outreach to the Native Hawaiian Pacific Islander population. 

See what Census Bureau Director Dr. Steven Dillingham and the leadership of the agencies that are advising the Census Bureau have to say about 2020 Census outreach efforts to multicultural communities.

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How to Access the New 2020 Logos

Visit our Promotional Materials and Guidelines page to read the United States 2020 Census Brand Guidelines and request copies of the new 2020 Census Logos.

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More 2020 Census Resources for You

The first enumeration of the 2020 Census officially begins January 21, 2020, in Toksook Bay, Alaska. In March 2020, the Census Bureau will mail invitations to respond to nearly every household in the country and activate the online response form. Responses to the 2020 Census are confidential and protected by law and can only be used to produce statistics.

• Visit 2020Census.gov
• How the 2020 Census Will Invite Everyone to Respond
• Sign up for 2020 Census updates based on your interests

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