Shape your future. START HERE.

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America Counts: Stories Behind the Numbers

Shape Your Future Start Here America Counts Story

After years of research and surveys, dozens of focus group sessions and numerous tests across the country, the U.S. Census Bureau recently announced its planned communications tagline and strategy: “Shape your future. START HERE.”

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Promotional and outreach activities are ramping up across the nation ahead of the 2020 Census — from establishing local and state complete count committees, to partners coming together to reduce the undercount of children and other populations.

The “Shape your future. START HERE” tagline will be incorporated across Census Bureau outreach and partnership awareness materials including the 2020 Census paid advertising campaign that launches in January 2020.

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About America Counts

America Counts tells the stories behind the numbers in a new inviting way. It features stories on various topics such as families, housing, employment, business, education, the economy, emergency preparedness, and population. Contact our Public Information Office for media inquiries or interviews.