America Counts: Stories Behind the Numbers

After years of research and surveys, dozens of focus group sessions and numerous tests across the country, the U.S. Census Bureau recently announced its planned communications tagline and strategy: “Shape your future. START HERE.”

Read More

Promotional and outreach activities are ramping up across the nation ahead of the 2020 Census — from establishing local and state complete count committees, to partners coming together to reduce the undercount of children and other populations.

The “Shape your future. START HERE” tagline will be incorporated across Census Bureau outreach and partnership awareness materials including the 2020 Census paid advertising campaign that launches in January 2020.

Help us spread the word. Share this story on social media. Click on the stories below to learn more about the 2020 Census.

Share This

Related: America Counts Stories

Knowing Census Data Benefit Communities May Increase 2020 Response: Knowing that the census guides how much money a community gets from the government is the most important reason for people to respond to the census, according to results from a 2018 Census Bureau survey. Learn More

One Year Out, Census Bureau on Track for 2020 Census: The Census Bureau has formed partnerships with some of the nation’s most important corporations, nonprofits, and multicultural groups to ensure that everyone is counted. Learn More

About America Counts

America Counts tells the stories behind the numbers in a new inviting way. It features stories on various topics such as families, housing, employment, business, education, the economy, emergency preparedness, and population. Contact our Public Information Office for media inquiries or interviews.