New Study Examines 2020 Census Barriers, Attitudes, and Motivators

United States Census 2020

New Study Examines 2020 Census Barriers, Attitudes, and Motivators

How Likely Would You Be to Fill Out the Census Form?

How Likely Would You Be To Fill Out The Census Form [Chart]

The U.S. Census Bureau released results today from the 2020 Census Barriers, Attitudes and Motivators Study (CBAMS). The national survey and series of focus groups were designed to better understand the nation’s attitudes toward the 2020 Census, potential barriers that may inhibit participation, and possible motivators of responding. The CBAMS research is the foundation for building an Integrated Partnership and Communications campaign for the 2020 Census.

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“Every part of the 2020 Census is grounded in research,” Census Bureau Director Steven Dillingham said. “An accurate and complete census relies on U.S. households responding to the 2020 Census online, by phone or by mail, and the communications campaign is key to achieving that.”
CBAMS Focus Group Report

Final Focus Group Report

Forty-two focus groups, held across 14 cities, explored potential motivators and barriers to response as well as attitudes toward the census. The focus groups were conducted among all characteristics of hard-to-count population.

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2020 CBAMS Motivators Study Survey Report

Final Survey Report

The 2020 CBAMS survey reached a nationally representative sample of 50,000 households in 2018, with nearly 17,500 responses to determine who intends to respond to the census and what attitudes, barriers and motivators exist about the 2020 Census.

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About the Census Bureau

We serve as the nation’s leading provider of quality data about its people and economy. The Census Bureau is the federal government's largest statistical agency. We are a scientific organization focused on data. Policy-makers, businesses, and the public use our information to make far-reaching decisions.