Preventing abusive head trauma is everyone's responsibility.

Professionals across all agencies can contribute by:

• Promoting the ICON messages.
• Encouraging conversations about coping with crying.
• Identifying signs of parental stress.
• Supporting families to access help early.
• Ensuring key messages reach all caregivers, not just mothers.

It is particularly important that information is shared with fathers, partners, grandparents and anyone who may provide care for a baby.

A consistent multi-agency approach helps ensure that families receive the same safeguarding message wherever they access support.

Research shows that one of the most significant triggers for a baby being shaken is a caregiver becoming overwhelmed by persistent crying. This risk is particularly relevant during the period when infant crying naturally peaks, typically between 6 weeks and 3 months of age.

Abusive Head Trauma (AHT) can have devastating consequences for babies and families. Each year, around 200 children in the UK are killed or seriously injured as a result of abusive head trauma, although the true number may be higher as some cases may go unrecognised or be recorded as accidental injuries. AHT can result in lifelong health, developmental and learning needs, alongside significant emotional, psychological and financial impacts for children, families and services.

The good news is that AHT is preventable. By taking a multi-agency public health approach, sharing consistent messages with families, and ensuring parents and carers understand that crying is normal and that support is available, professionals can play a vital role in preventing harm and keeping babies safe.