Shaking or harming a baby can cause devastating brain injuries, disability, or even death. ICON Week 2025 reminds parents that support is available and reaching out for help is crucial.

Abusive Head Trauma (AHT) can happen in moments of frustration. It is vital to have strategies in place before stress escalates. The ICON Crying Plan helps parents identify personal coping techniques, like stepping outside, deep breathing, or seeking support.

Remember, persistent crying is not a sign of poor parenting and no parent is alone in facing these challenges. Accessing professional help early is beneficial for both parent and child.

Shaken Inside Out Programme by BBC Yorkshire

This powerful programme from BBC Yorkshire delves into the harrowing issue of abusive head trauma in infants, highlighting the tragic consequences of shaking a baby. Through real-life stories and expert insights, it highlights the importance of the ICON programme.