The new in-Wales marketing campaign is a marketing partnership
between Visit Wales and Global Radio. Global run Heart FM in South Wales (with
a reach of 266,000 people), and the different Capital FM stations in North
Wales (with a combined reach of 56,000 people).
The campaign will launch on Monday 2 March 2015 and will run throughout March. The aim is to get
more people in Wales, particularly families, to take short breaks and holidays
in Wales.
The initiative is part of the ‘Have you packed?’ campaign and will
focus on a real Welsh family visiting various locations and attractions. The breakfast show presenters will also be out trying new experiences and there will be on air
and online competitions. This is
where we need your help.
We are looking
for partners to get involved in the campaign through providing competition
prizes. It could be a holiday, family accomodation or tickets to your
attraction. The focus being on family experiences.
We cannot guarantee media coverage for individual businesses, but this could be an
opportunity for you to get PR for your business. If you would like to get
involved, please complete this form by
3pm on Thursday 19 February including the approximate value of the prize you would
like to offer. We apologise for the short timeframe caused by tight media deadlines.
If you have any
queries please contact Gwenno Uhi, Media Relations Executive.
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