This year Visit Wales will deliver a major marketing campaign in Germany to raise Wales’ profile and inspire consumers to visit Wales in 2015.
January to March is a key booking period for German visitors to Wales and the campaign activity kicks off this month with the launch of the new German website, the publication of the new international brochure, Explore Wales, and a marketing partnership with P&O Ferries.
The German campaign activity will run through to March and we will also deliver out of home advertisements in key German cities, print advertisements and advertorials in travel and lifestyle publications. We will also be working closely with VisitBritain, Dertour, DFDS
Seaways and KLM Germany and further details will be shared over the coming
months.
Further detail on various aspects of the campaign can be found on our industry website
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