Food and Drink Wales Newsletter - February 2024

February 2024 • Issue 031



Insight Conference 2024: From Challenge to Success

Insight Conference 2024

This year's Welsh Food & Drink Insight Programme Annual Conference 2024, "From Challenge to Success", is taking place 12th, 13th, 19th, and 20th March. The Conference will feature keynote speakers from renowned global leaders in market and consumer insights discussing topics such as the economy, skills, retail, out of home, and new product development. Explore how Welsh Food & Drink businesses have successfully navigated business challenges, with panel discussions and case studies.

This event is open to Welsh Food & Drink producers.

Click here for registration details. 

12th March 9.30am - 11am - Economy & Skills

13th March 9.30am - 11.30am - Future Planning & NPD

19th March 9.30am - 11.30am - In Home/ Retail

20th March 9.30am - 11.30am - Out of Home/ Food Service

The Value of “Welshness”

Food & Drink Wales - The Value of “Welshness”

9 out of 10 guests to Wales think it’s important that venues have a good range of dishes with Welsh ingredients.

The Welsh Government has commissioned a series of research to better understand the “Value of Welshness” to shoppers and guests in Wales and across GB. Each piece of research demonstrates that shoppers and guests desire more Welsh Food and Drink in retail and out of home venues.

David Lloyd - Chair of the FDWIB

Appointments to Food and Drink Wales Industry Board

Six appointments have been made to an industry board which aims to grow, promote and enhance the reputation of the Welsh food and drink sector.

The members of the Food and Drink Wales Industry Board will engage with the businesses throughout the country and Welsh Government to help support continued growth as Welsh food and drink thrives both at home and abroad.

Blas Cymru/TasteWales

£38 million taste of success for Welsh food and drink

BlasCymru/TasteWales 2023 saw a record high for Welsh food and drink businesses as confirmed and potential sales reached £38 million, Rural Affairs Minister Lesley Griffiths has announced.

The biennial event, which took place over two full days at the International Convention Centre (ICCW) in Newport, saw companies in the sector showcase their high-quality products to buyers and industry professionals from home and abroad.

Welsh beer and spirits Strategy

Welsh beer and spirits planning for a robust future

Producers from across the Welsh beer and spirits sectors have gathered to launch their respective strategies to improve sector collaboration and drive growth moving forward.

Held at the Norwegian Church in Cardiff Bay, the Welsh Beer Strategy and Welsh Spirits Strategy will help the drinks industry meet current challenges, including the cost of living crisis and spiralling energy, supply chain and raw material costs.


Mallows Bottling at Coed Ely

Mallows Bottling at Coed Ely goes from strength to strength

Mallows Bottling, a family-owned facility based in Coed Ely is going from strength to strength since it opened for business in 2021, with exports being its focus for future growth.

Mallows Bottling, received a grant from the Welsh Government’s Business Innovation and Tourism Escalator scheme for its bottling line, and now runs 3 lines with plans for a 4th. The company bottles all forms of alcoholic beverages and has secured large contracts with leading supermarkets and brands globally.

'Not for EU’ labelling for retail products across Great Britain

'Not for EU’ labelling for retail products across Great Britain

“As part of its Safeguarding the Union package of measures”, the UK Government has launched a consultation on the introduction of its policy of mandatory “not for EU” labelling for retail goods.  You may wish to read the consultation document to see how this may affect your business and respond if you see fit to do so.


#CaruCymruCaruBlas #LoveWalesLoveTaste

#CaruCymruCaruBlas #LoveWalesLoveTaste

Food & Drink Wales have created a tool kit for Welsh Food & Drink producers to promote their brands on St David’s Day on 1 March.

The #CaruCymruCaruBlas #LoveWalesLoveTaste campaign is back this year to support Welsh food and drink and will be a one-day campaign on St David’s Day Friday 1 March.

As with previous campaigns, there is a new digital toolkit for producers to use in their social media communications during the campaign.

To join the campaign, please download the toolkit and plan your social media posts - as always, it would be great to flood the internet RED for St David’s Day.

A celebration of Welsh Food and Drink in London

Celebration of Welsh Food and Drink
Random Acts of Welshness

From Wales to the world – help us turn the world Welsh this St David’s Day

This year we’re celebrating our national day with a hwyl-filled social media celebration of our nation that showcases the Random Acts of Welshness – little things that bring our traditions and country to life.

This campaign is a great opportunity for you to join in the fun and make our national day one to remember for your partners, networks and customers.

Please share far and wide with your international contacts to encourage them to take part in the campaign – so that we can communicate our message of doing the little things across the world on St David’s Day!

What makes an act of Welshness?

  • It’s a little thing that’s easy to do
  • It celebrates our people or traditions
  • And, above all else, it makes someone’s day, or the world, just that little bit better

Here’s an information deck with more detail and a video for some inspiration.

Get involved …

  1. Choose a Random Act from the full list on our website  
  2. Follow us on social media @Walesdotcom / @cymraeg
  3. Share your Random Act on St David’s Day by using #randomactsofwelshness and #pethaubychain

For more information, contact

Food and Drink Expo 2024

Food & Drink Expo 2024

Would you like to exhibit with the Welsh Government under the Food and Drink Wales banner at Food and Drink Expo, Birmingham between 29 April – 1 May 2024? Hurry! As we have only a couple of spaces remaining. E-mail for an application form or more information now: 

Zero2Five Start Up Workshop

ZERO2FIVE Food Industry Centre Start-Up Workshop: For new food and drink businesses

The start-up workshop will take you through the key steps and considerations for starting a food and drink business.

The workshop will also highlight support available that can help you turn your ideas into reality.

New Product Development Workshops

New Product Development Workshops

Are you looking to develop and launch successful new or reformulated products which satisfy consumer demands, are financially viable, meet food safety standards, and comply with the latest food information regulations?

If so, ZERO2FIVE’s series of New Product Development Workshops will take you through the entire Stage Gate approach to new product development from concept through to launch.

These fully funded, interactive workshops will be held at ZERO2FIVE Food Industry Centre in Cardiff.


ABOUT this newsletter

Quarterly newsletter for the Welsh food and drink industry from the Welsh Government's Food Division.  

News, events and matters relating to the industry in Wales.

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Bwyd a Diod Cymru | Food and Drink Wales