Tourism Industry Update
BULLETIN CONTENTS: Autumn campaign and Llwybrau. Wales By Trails update; Cymru Wales wins at the World Media Awards; Visit Wales industry roadshows: register now; Response to the publication of the Wales domestic overnight trips; A default 20mph for Wales: inform your visitors / guests; Event Wales funded events 2023; World Tourism Day – 27 September 2023; Fire safety responsibilities under Section 156 of the Building Safety Act 2022: guidance; NRW announces engagement event dates for a proposed fourth National Park in Wales; Gwynedd and Eryri Sustainable Visitor Economy Strategic Plan 2035 – launch 25 September 2023; Go North Wales Tourism Awards 2023; Nominate for the St David Awards 2024; Business Wales news updates
Autumn campaign and Llwybrau. Wales By Trails update
Visit Wales is currently partnering with Transport for Wales on a campaign to extend the season and encourage visits to some popular destinations by train such as Aberystwyth, Tenby, Chepstow and Conwy. Messaging is focussed around promoting ease of access, free travel for children on TfW services and 2 for 1 entry at Cadw sites. The campaign consists of social ads, digital display ads, out of home posters at key locations, and influencer activity.
Our Visit Wales autumn campaign has also been running through August and September with digital, TV and Video on Demand advertising and press partnerships in titles such as The Guardian, Simple Things and Wonderlust. This campaign has been targeting last minute bookers, city breakers, luxury seekers, families, outdoor enthusiasts, and older travellers. Find out more about our audience identities on Assets: Audience Insights | Visit Wales.
Ways you can be involved with our campaigns:
- Make sure you are graded and/or accredited and have your product listed on visitwales.com, where we drive traffic.
- Ensure your product page is up to date with refreshed images, videos - everything a potential visitor needs to know about your business.
- Let us know if you have any special offers or events taking place; email productnews@gov.wales and we’ll share with our media contacts. Also highlight if you offer something different or new that would appeal to visitors, which we could use as a hook for positive PR stories for Wales.
- Get involved with our Llwybrau. Wales By Trails theme this autumn: Read our ‘Llwybrau. Wales, by Trails’ industry guide for tips and ideas, download the logo for use on your own marketing materials and use some of our free high-quality images for promoting Wales. These are all available on our “Llwybrau. Wales, by Trails toolkit”. Also be sure to tag your social posts with #Llwybrau #WalesByTrails so that we can help share your content.
Cymru Wales wins at the World Media Awards
Cymru Wales marketing took home two prestigious awards at the World Media Awards on 7 September.
The awards recognised the international delivery of ‘Taking Wales to the World’ for FIFA World Cup 2022 and came as a result of the Welsh Government and partners coming together under Tîm Cymru approach.
Independently judged by an industry panel, the World Media Group offers representation from BBC News, The Economist, Forbes, National Geographic, The New York Times, Reuters and The Wall Street Journal. Cymru Wales won the ‘Travel and Tourism’ category against major international destinations: Abu Dhabi, London and Manitoba, Canada.
The campaign also won the overall coveted Grand Prix ‘Winner of Winners’ beating major international brands including Adidas, Audi, Visa and Volkswagen.
Find out more on Awards - World Media Group (world-media-group.com).
Visit Wales industry roadshows: register now
Come along to a Visit Wales industry roadshow in your region this autumn, to hear from the team and meet fellow industry colleagues. Full details, dates and registration can be found on Business Wales Events Finder - Visit Wales Industry Roadshows - autumn 2023, Events (business-events.org.uk).
The events will start at 10:00am (registration from 9:15am) and finish at 4:00pm - a light lunch will be provided. The Event Wales and TXGB sessions are optional but need to be booked in advance (3:00pm - 4:00pm).
Response to the publication of the Wales domestic overnight trips
Responding on 12 September to tourism figures published, the Deputy Minister for Arts, Sport and Tourism, said:
“Figures published today give a picture of overnight stays to Wales from the UK domestic market – which is Wales main source of visitors.
“It is encouraging to see the results and we hope that the positive trend continues."
View the full statement on Response to the publication of the Wales domestic overnight trips | GOV.WALES.
A default 20mph for Wales: inform your visitors / guests
On 17 September 2023, 20mph became the default speed limit on restricted roads in Wales.
Restricted roads are usually located in residential and built-up areas where there are lots of people. They often have street lights on them, placed no more than 200 yards apart.
This change was made to:
- reduce the number of collisions and severe injuries from them (also reducing the impact on the NHS from treating the people who are injured)
- encourage more people to walk and cycle in our communities
- help to improve our health and well-being
- make our streets safer
- safeguard the environment for future generations.
Further information can be found on:
Event Wales funded events 2023:
Aberystwyth Comedy Festival, 29 Sept - 1 October
Aberystwyth Comedy Festival, now in its fifth year, attracts thousands of fans of stand-up comedy to Aberystwyth, with this years’ festival being celebrated from Friday 29 September to Sunday 1 October. The festival is made up of approximately 100 performances held in various venues in Aberystwyth.
Llais Festival, 11 - 15 October
Llais is Cardiff’s annual international arts festival inspired by the instrument that connects us all – the voice.
With a mixture of free and ticketed events, Llais presents a programme of adventurous live music, thought - provoking performance and playful experience for everyone to explore.
Sŵn Festival, 20 - 22 October
Sŵn Festival is an award-winning multi-venue music festival based entirely in Cardiff’s city centre since 2007. The festival has been focused on new music, emerging artists and homegrown acts.
World Tourism Day – 27 September 2023
World Tourism Day (WTD) is an annual event celebrated worldwide on 27 September. The day is dedicated to promoting tourism and raising awareness of its cultural, social, economic, and political impact. This year’s theme is “Tourism and green investments”. More information is available on World Tourism Day 2023 | Business Wales (gov.wales).
Fire safety responsibilities under Section 156 of the Building Safety Act 2022: guidance
Guidance for those who have responsibilities under the Regulatory Reform (Fire Safety) Order 2005 - Section 156 of the Building Safety Act 2022 amends the Order.
This guide explains what new responsibilities you have for fire safety. These new requirements come into force on 1 October 2023.
Find out more on Fire safety responsibilities under Section 156 of the Building Safety Act 2022: guidance | GOV.WALES.
NRW announces engagement event dates for a proposed fourth National Park in Wales
Welsh Government has commissioned Natural Resources Wales (NRW), as the Designating Authority, to evaluate the case for creating a fourth National Park in north east Wales. This will be the first National Park development to be considered in Wales for nearly 70 years.
A series of online and in-person engagement events will take place in October and November 2023 on an initial Area of Search map.
Find out how to get involved on Natural Resources Wales / NRW announces engagement event dates for a proposed fourth National Park in Wales
Gwynedd and Eryri Sustainable Visitor Economy Strategic Plan 2035 – launch 25 September 2023
Cyngor Gwynedd and Eryri National Park Authority have developed the Gwynedd and Eryri Sustainable Visitor Economy Strategic Plan 2035 with the vision of creating a visitor economy for the benefit and well-being of the people, environment, language and culture of Gwynedd and Eryri. The plan will be launched in a hybrid event to be held on 25 September 2023 (9:30am-12:30pm), at Plas Tan y Bwlch, Maentwrog.
Find out more on Gwynedd and Eryri Sustainable Visitor Economy 2035 Partnership Launch
Go North Wales Tourism Awards 2023
The Go North Wales Tourism Awards, which celebrate and recognise excellence in the region’s hospitality and tourism sectors, are open for entries. Closing date is 9 October 2023.
Nominate for the St David Awards 2024
The St David Awards are the national awards of Wales and recognise and celebrate the exceptional achievements of people from all walks of life in Wales and abroad. If you know someone inspirational, go ahead and nominate them.
Business Wales news updates
Make sure you never miss the latest news and blogs from Business Wales - go to: News and Blogs | Business Wales (gov.wales). Some of the latest articles include:
Please subscribe to the Business Wales newsletter at Welsh Government (govdelivery.com) – once signed up, you can sign in and manage all your Welsh Government subscriptions in one place.
Stay up to date with tourism industry news
View previously published Visit Wales industry newsletters and bulletins: Tourism Newsletter/Bulletin | Business Wales (gov.wales).
For specific support and advice about dealing with coronavirus, from financial and supply chain planning to advice on staffing issues, we would advise tourism businesses and stakeholders in Wales to visit the Business Wales website or call Business Wales helpline on 03000 6 03000. You should regularly visit the Public Health Wales website for up-to-date public health information for you, your staff and your visitors.
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