Tourism Industry Update

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15 December 2022


elan valley

Tourism Industry Update


Sustainable Tourism Wales; “Llwybrau. Wales, by Trails” - Resources and assets now available; Wales launches premier national competitions to find the best chefs; £460m in rates support to help businesses struggling with cost rises; Digital marketing for tourism and hospitality – January free webinar dates; Welsh Leek secures protection; Brilliant results for Welsh bathing water quality with 99% compliance reached in 2022; Wales at the forefront of UK action as Senedd says no to single-use plastics; Funding announced for culture, heritage and sport actions of the Anti-racist Wales Action Plan; HSE guidance on keeping workplace temperature reasonable; Is your business winter ready?


Sustainable Tourism Wales

Working in partnership, Business Wales and Visit Wales have now launched Sustainable Tourism Wales.

The new business support scheme provides advice and support on how to save money, promote your business using sustainability practices and realise your green ambitions.

If you’re unsure where to start when it comes to sustainability or maybe you've started making changes but want to take it to the next level, you can download our short, handy resource packs, which include top tips and funding advice.

To provide inspiration, we’ve also caught up with five businesses from across Wales. Find out how they’ve made changes within five key areas to improve their sustainability and help towards Wales becoming Net Zero.

Full details are available on the Sustainable Tourism Wales website; where you can also sign up to the Tourism Green Growth Pledge and download the Sustainable Tourism Wales Marketing Handbook.


“Llwybrau. Wales, by Trails” - Resources and assets now available

In 2023 we are inviting visitors and residents of Wales to explore the epic trails of Wales as we show what is on offer - using trails as a springboard into exciting experiences and new opportunities.

The year is all about

  • finding forgotten treasures,
  • embracing journeys of the senses
  • making memories along pathways around attractions, activities, landscapes and coastlines.

We hope that this year’s theme will be welcomed by industry and encourage visitors to different corners of the country throughout the year.

The “Llwybrau. Wales, by Trails” industry guide is now available, along with a logo, logo guidance and high-quality images, for industry partners to download and use for “Llwybrau. Wales, by Trails” marketing: Take a look and download them on Assets: Llwybrau | Visit Wales.


Wales launches premier national competitions to find the best chefs

Talented chefs are being challenged to put their skills to the test in the two most prestigious competitions in Wales.

The Culinary Association of Wales (CAW) has launched the National and Junior Chef of Wales competitions which again have some fabulous prizes on offer.

To enter, chefs must work at an establishment or study at a college for a catering qualification within Wales or be of Welsh descent and working in another country.

Entries are now open for both competitions which will be held at the Welsh International Culinary Championships (WICC) from February 21-23, 2023, at Grŵp Llandrillo Menai’s campus in Rhos-on-Sea.

Find out more on: Wales launches premier national competitions to find the best chefs - Culinary Association of Wales.


£460m in rates support to help businesses struggling with cost rises

All businesses in Wales will benefit from new rates support from the Welsh Government to help with the effects of rising costs.

A package of support worth more than £460m over the next two financial years has been announced in the Welsh Government’s upcoming draft Budget.

Full details are available on £460m in rates support to help businesses struggling with cost rises | GOV.WALES and the oral statement on the Draft Budget 2023-24 can be found on Plenary 13/12/2022 - Welsh Parliament (senedd.wales).


Digital marketing for tourism and hospitality – January free webinar dates

Superfast Business Wales and Visit Wales have partnered to offer a FREE two-part webinar, tailored for the tourism and hospitality sector.

Learn how to make your business stand out online, engage new customers, make more of reviews, as well as use digital tools like online booking platforms to run your business successfully.

  • Part 1: Digital marketing for tourism and hospitality
  • Part 2: Running your tourism and hospitality business online

Find out more and register on: Digital Marketing for Tourism and Hospitality (Page 1 of 4) (office.com).  Further webinar dates to be announced for February; please keep an eye out.


Welsh Leek secures protection

Wales’ national vegetable and emblem, the Welsh Leek, is now officially protected as it gains PGI (Protected Geographical Indication) UK GI Status.

It becomes the third new Welsh product to achieve the highly sought-after UK GI status, following on from Gower Salt Marsh Lamb and Cambrian Mountains Lamb.

Further details on Welsh Leek secures protection | GOV.WALES.


Brilliant results for Welsh bathing water quality with 99% compliance reached in 2022

Wales has once again published stellar results for its bathing water quality standards, with 99% compliance reached in 2022.

Find out more on Brilliant results for Welsh bathing water quality with 99% compliance reached in 2022 | GOV.WALES.


Wales at the forefront of UK action as Senedd says no to single-use plastics

Wales will become the first part of the UK to legislate against a thorough list of single-use plastics as the Senedd approves legislation to ban selling unnecessary, disposable products to consumers.

Find out more on Wales at the forefront of UK action as Senedd says no to single-use plastics | GOV.WALES.


Funding announced for culture, heritage and sport actions of the Anti-racist Wales Action Plan

The Deputy Minister for Arts and Sport, Dawn Bowden has announced £4.5m over the next three years to support the delivery of the culture, heritage and sport goals and actions in the Welsh Government’s Anti-Racist Wales Action Plan.

The Action Plan is part of the Welsh Government’s Programme for Government and the Co-operation Agreement with Plaid Cymru.

Full details are available on Funding announced for culture, heritage and sport actions of the Anti-racist Wales Action Plan | GOV.WALES.


HSE guidance on keeping workplace temperature reasonable

As winter takes hold, you can find helpful advice from the Health and Safety Executive (HSE) on keeping people as comfortable as possible when working in the cold. 

The guidance has been refreshed to make it easier to find and understand advice on how to protect workers in both low and high temperatures.

Find out more on HSE guidance on keeping workplace temperature reasonable | Business Wales (gov.wales).


Is your business winter ready?

Whether you are a large, medium or small business, disruptions due to the weather can happen anywhere at any time. Taking time to plan and prepare your business can save you time and money when something untoward happens.

There are simple steps all businesses can take to ensure that they are prepared for adverse weather.

Find out more on Is your business winter ready? | Business Wales (gov.wales).



Stay up to date with tourism industry news

Take a look at our latest Visit Wales industry newsletters and bulletins: Tourism Newsletter/Bulletin | Business Wales (gov.wales).

These include the latest tourism industry news from Wales and information for the industry on Coronavirus (COVID-19). 


Useful Links


For specific support and advice about dealing with coronavirus, from financial and supply chain planning to advice on staffing issues, we would advise tourism businesses and stakeholders in Wales to visit the Business Wales website or call Business Wales helpline on 03000 6 03000. You should regularly visit the Public Health Wales website for up-to-date public health information for you, your staff and your visitors.


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