News Bulletin: “Llwybrau. Wales, by Trails” - Resources and assets now available

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12 December 2022


alyn wallace

“Llwybrau. Wales, by Trails” - Resources and assets now available

In 2023 we are inviting visitors and residents of Wales to explore the epic trails of Wales as we show what is on offer - using trails as a springboard into exciting experiences and new opportunities.

The year is all about

  • finding forgotten treasures
  • embracing journeys of the senses
  • making memories along pathways around attractions, activities, landscapes and coastlines.

From Monet (Amgueddfa Cymru) to mynydd (mountain), from coast to castles, there are trails for all businesses to orientate themselves with and lots for visitors to enjoy.

Picking up from the success of our previous five themes, “Llwybrau. Wales, by Trails” aims to inspire our stakeholders, partners and the media, to use the theme as a way to showcase the full range of products that Wales has to offer.

This themed year will also take place off the back of a high profile and exciting Autumn for Wales with the FIFA World Cup and several months of activity (including TV and Video on Demand) with the Autumn and Winter breaks campaign. 

We hope that this year’s theme will be welcomed by industry and encourage visitors to different corners of the country throughout the year.

The “Llwybrau. Wales, by Trails” industry guide is now available, along with a logo, logo guidance and high-quality images, for industry partners to download and use for “Llwybrau. Wales, by Trails” marketing: Take a look and download them on Assets: Llwybrau | Visit Wales.



Stay up to date with tourism industry news

Take a look at our latest Visit Wales industry newsletters and bulletins: Tourism Newsletter/Bulletin | Business Wales (gov.wales).

These include the latest tourism industry news from Wales and information for the industry on Coronavirus (COVID-19). 


For specific support and advice about dealing with coronavirus, from financial and supply chain planning to advice on staffing issues, we would advise tourism businesses and stakeholders in Wales to visit the Business Wales website or call Business Wales helpline on 03000 6 03000. You should regularly visit the Public Health Wales website for up-to-date public health information for you, your staff and your visitors.


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