Food and Drink Wales Newsletter - April 2022

April 2022 • Issue 022



#CaruCymruCaruBlas #LoveWalesLoveTaste - St David’s Day 2022 Campaign


To raise awareness of Welsh Food & Drink for St David’s Day 2022, Food & Drink Wales co-ordinated a range of activities. The aim was to develop a cross industry, collaborative Food & Drink Wales trade and consumer facing campaign, to promote Welsh Food & Drink, gaining maximum impact for minimum cost. The activities resulted in 16.36 million impressions from the fully integrated campaign.

Key facts on the campaign:-

  • 135 Welsh food and drink companies took part
  • St David’s Day Producer Campaign Videos – 3 films produced  
  • #CaruCymruCaruBlas  #LoveWalesLoveTaste digital marketing toolkit used by 135 food and drink companies
  • Digital / Social Media Campaign - including Geo-targeting to mobile
  • ITV Wales and Channel 4 OnDemand - campaign    Click to watch the TV Advert aired on ITV Wales  #CaruCymruCaruBlas #LoveWalesLoveTaste TV advert
  • Advertising outside retail stores and gateway sites to Wales
  • Feature in The Grocer

A BIG thank you to all the Welsh food and drink companies that took part

Andy Richardson

Food and Drink Wales Industry Board - Chair's Update March 2021

The last two years have, without doubt, been the most challenging for our industry in living memory. Brexit, then Covid, then the crisis in Ukraine have deeply affected us all and left scars in many ways. The ongoing impact of these crises has created a perfect storm which cuts deep with all food and drink businesses. 

Food and Drink Expo 2022

Innovative Welsh producers to feature at UK’s flagship food and drink trade exhibition

Twelve Welsh food and drink companies are preparing to attend the UK’s largest and most well respected food and drink trade exhibition. Over 1200 exhibitors will be present at Food & Drink Expo in Birmingham next week (25-27 April 2022), all looking to find new buyers and distributors. 

Farm shop and Deli

Welsh Producers Head For Food & Drink Showcase

One of the largest groups of Welsh food and drink companies to exhibit at UK trade events will be heading to Birmingham later this month for two pivotal shows in the culinary calendar.

The group includes more than 40 fabulous Welsh producers who will be featured in two parallel events to be held at the NEC (April 25-27) – the Farm Shop & Deli Show 2022 and the Food & Drink Expo 2022.

Seafood Expo 2022

Welsh Seafood To Take To The International Stage At Global Event

Welsh seafood will be on display in Spain later this month at the world’s largest trade event for the sector – Seafood Expo Global 2022.

Featuring more than 2,000 companies from 89 countries, Seafood Expo Global will be held in Barcelona from April 26th to 28th.


Mona Dairy

The opening of a revolutionary £20m cheese factory will have a major impact on the Welsh dairy industry for generations to come.

Lesley Griffiths MS, Minister for Rural Affairs, North Wales and Trefnydd paid a visit to Mona Island Dairy on Anglesey and was delighted to see progress made ahead of its unveiling in the coming weeks.

Food Skills Cymru

Food Skills Cymru – helping food and drink manufacturing businesses become more sustainable

Sustainable development is at the heart of our founding legislation here in Wales and to support Welsh Government achieve their targets on sustainability, the Food Skills Cymru project delivered by Lantra, has recently worked in collaboration with Cynnal Cymru and Eco Studio to develop a Sustainability Training Programme specifically for the food and drink manufacturing industry.

Animal Product

New Import Controls for Animal Products

From July 2022, Certification, Documentary, ID and Physical Checks are being introduced for animal products from the European Union (EU) into Great Britian (GB)

The Grocer

Food & Drink Wales

The Welsh Government's Food Division is responsible for promoting the industry in Wales. Working with partners, it recently published its future strategic vision aimed at creating a strong and vibrant Welsh food and drink sector with a global reputation for excellence, along with having one of the most environmentally and socially responsible supply chains in the world. Please see articles published in the Grocer.


UK Pavilion at Dubai Expo 2020

Dubai Expo

Sunday 27th February Wales took over the UK Pavilion at Dubai Expo 2020. Welsh Government’s partnership with the Department for International Trade (DIT) and the UK Pavilion showcased Wales as a globally responsible nation doing good things – at home and around the world.

Bringing the very best of Welsh cheeses to the Pavilion gave an opportunity for visitors to sample a range of Wales’s finest products.  Wales at Expo 2020 Pavilion saw spectacular musical performances.  Representing Wales’ finest musical theatre voices, Welsh of the West End, performed across 2 days outside the UK Pavilion.


Gulfood, Dubai 13 – 17 February 2022

Welsh food and drink producers have recently returned from Gulfood, Dubai (13 – 17 February 2022), the first international trade exhibition attended by the Food Division in two years due to Covid-19 restrictions. The trade show provided companies with the chance to showcase their products to a host of buyers and distributors on a face-to-face basis once again, showing they are still open for business and looking to secure new export opportunities in the region.

Sustainable Scale Up

Money To Grow Conference 2022

Investors, banks and finance providers joined Welsh food and drink businesses at the iconic Royal Mint on Thursday 24th March for the Sustainable Scale Up Cluster’s first annual conference, Money To Grow.  Hosted by business journalist Brian Meechan, the agenda started with opening remarks from Lesley Griffiths MS, and Food and Drink Wales Industry Board member, Maggie Ogunbanwo.

Tuck In event

TUCK IN Marketing Masterclass

Soughton Hall, Nr Mold  

11th May 2022


Organised by the Fine Food Cluster and the Food & Drink Wales Industry Board.

This one day food and drink marketing masterclass features a range of brands sharing their practical experience of how to successfully develop and market a brand..


For more details and to reserve your place please email Megi Gruffydd

Save the Date - Rural Network

SAVE THE DATE - Celebrating Rural Wales Event on 9th & 10th June 2022

As the Rural Development Programme 2014-2020 enters its final year, the Celebrating Rural event looks more closely at the projects and beneficiaries of the funding, not just over the last programme but many projects that started with smaller grants and have grown and moved on to apply and receive funding through other schemes.

Geographic Indication

Geographical Indications (GI) Conference - 15th June

The Department for Environment, Food and Rural Affairs (DEFRA) are holding an online Geographical Indications (GI) Conference on the morning of the 15th June. An agenda outline and registration form can be found here


ABOUT this newsletter

Quarterly newsletter for the Welsh food and drink industry from the Welsh Government's Food Division.  

News, events and matters relating to the industry in Wales.

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