The experience makers – skills and recruitment campaign update
Visit Wales continues to work on The Experience Makers campaign to support tourism and hospitality by highlighting career opportunities and encouraging the take-up of vacancies.
Six case study films are now available on Work in hospitality and tourism | Working Wales (gov.wales) (scroll down on the website to see them all); and campaign assets and the toolkit to help businesses to recruit staff, can be downloaded on Assets: EMCP | Visit Wales.
Campaign activity includes –
March Media Wales partnership: An article was featured focussing on chefs and kitchen staff – roles that are in high demand in the industry. Running across WalesOnline, North Wales Live, South Wales Evening Post, Daily Post, and South Wales Echo, this covers the stories of 3 top chefs and an apprenticeship chef and can be viewed on: 'I started out washing dishes': How chefs in Wales kickstarted their careers in the kitchen - Wales Online.
March and April - ‘How to’ series: A series of short, engaging films focussing on some of the skills that can be gained working in key hospitality roles are being shared across the Working Wales social channels. As well as working with the venues and individuals involved to share via their social media channels, we are targeting key influencers based on audience research to share and seed the content further. Films include -
Paid for social media advertising: Two weeks of adverts are running from 21 March featuring Instagram story polls, reels, Facebook advertising and TikTok and Snapchat adverts – all created from content generated by the Experience Makers campaign from venues around Wales. The latest TikTok advert focusses on the flexibility of a career in hospitality and tourism. Previous TikTok adverts have focussed on the fun and good vibes of a career in hospitality. Be sure to join in on social media and share using #theexperiencemakers.
Passion and optimism for hospitality industry at culinary championships
Organised by the Culinary Association of Wales and sponsored by Food and Drink Wales and Welsh Government, The Welsh International Culinary Championships (WICC) took place in February 2022 at Grwp Llandrillo Menai’s campus in Rhos-on-Sea, North Wales after a pandemic enforced absence of two years.
Dalton Weir, sous chef at Cottage Loaf, Llandudno, was announced as the new Junior Chef of Wales. As well as winning the Dragon Trophy, he goes on to the semi-finals of the Craft Guild of Chefs Young National Chef of the Year contest.
Charlotte Latham, apprentice chef at Chartists 1770 at The Trewythen Hotel, Llanidloes, won both the Wales heat of the Riso Gallo Young Risotto Chef of UK and Ireland and the Major International Main Course Challenge. Charlotte, who goes on to represent Wales in the finals of both competitions, was also commis chef to sous chef Matthew Smith in the National Chef of Wales final.
Find out more about the competition, the winners and the work of the Culinary Association of Wales on Our News - Culinary Association of Wales.
The stars align for Wales’s best restaurants
Top restaurants in Wales have recently celebrated success, with some achieving new awards while others retain their existing awards from the UK and Ireland’s most prestigious restaurant guide - the Michelin Guide Great Britain and Ireland 2022.
In total, seven Welsh restaurants were awarded. Read more on: The stars align for Wales’s best restaurants | Business Wales - Food and drink (gov.wales).
Full results of the Michelin Guide Great Britain and Ireland 2022 can be seen here.
Skills and recruitment support: Business Wales – We’re in your corner
Whether you’re looking to help your employees learn new skills that will benefit your business or want to inject new talent into your team, there are many Welsh Government programmes available through Business Wales that can support your skills, training and recruitment needs.
Find out more on We're in your corner | Business Wales Skills Gateway (gov.wales).
A brochure providing details of the recruitment and training support available can be seen at: Business Wales Employers Brochure March 2022 V2.pdf (gov.wales).
Further information on support with recruiting and training staff in the tourism industry can be found on Skills and Recruitment pages.
We’re Good to Go ends 31 March 2022
We’re Good to Go, the industry standard that has supported businesses throughout the pandemic, will close on 31 March 2022.
Visit Wales, VisitEngland, VisitScotland and Tourism Northern Ireland have agreed this key partnership initiative has achieved what it set out to and collectively thank all businesses who stepped up to the challenge that enabled us to demonstrate the COVID-19 protocols they have put in place to keep visitors safe.
Find out more on: We’re Good to Go ends on 31 March | We’re Good To Go (visitbritain.com).
Please note (in line with the Welsh Government announcement on Friday 25 March) tourism businesses must continue to carry out risk assessments and put reasonable measures in place in light of those assessments.
Stay up to date with tourism industry news
Take a look at our latest Visit Wales industry newsletters and bulletins: Tourism Newsletter/Bulletin | Business Wales (gov.wales)
These include the latest tourism industry news from Wales and information for the industry on Coronavirus (COVID-19).
Useful COVID-19 information
As each premises is different, businesses should read all guidance. This continues to be updated so please check back regularly for the latest information.
Business Wales is providing businesses with tailored support and advice about dealing with coronavirus, from financial and supply chain planning to advice on staffing issues. We would advise Tourism businesses and stakeholders in Wales wanting specific guidance to visit the Business Wales website or call Business Wales helpline on 03000 6 03000, and to regularly visit the Public Health Wales website for up-to-date public health information for you, your staff and your visitors.
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