Celebrating Rural Development Success - Issue 02 The Welsh Food & Drink Sector

Sharing Success - Edition 02 The Welsh Food & Drink Sector


Welcome to the second edition of our 'Celebrating Rural' newsletter. 

These newletter look back at some of the achievements of the programme over the years and celebrate the difference that the funding has made to Wales' wonderful rural business, communities and the rural economy.

We are concentrating on a different scheme each month and this month we are looking at the opportunities the Rural Development Programme has offered the Welsh Food & Drink Sector.

We welcome case studies and stories for future publications. Please email ruralnetwork@gov.wales with any contributions.


RDP Funding Schemes

There are many different RDP Schemes and Projects that have supported the sector, helped companies and organisations to grow and diversify, given new products and companies a platform to develop and provided unbeatable product promotion.

Sector Success Stories & Case Studies


New retail plan to help businesses achieve similar success to Authentic Curries and World Foods

Authentic Curry Company (ACC) received Food Business Investment Funding to expand the production facilities.

Following the expansion, ACC were successful in achieving listings in Tesco, Morrisons, Asda, Co-op and Sainsbury stores across Wales.

In July, Minister for Rural Affairs and North Wales, and Trefnydd Lesley Griffiths visited ACC as part of the announcement of the Welsh Government’s new Food and Drink Retail Plan.


St David Awards success for Honey Producer

The Food Business Investment Scheme enabled the purchase of a building and equipment for Hilltop Honey to expand into. 

Following the expansion, Hilltop were able to add to it's list of retail placements, now supplying Asda, Sainsbury's, Morrisons and Tesco.

Scott founded Hilltop Honey as a ‘hobby’ in 2011 in the back garden of his parents’ house in Mid Wales and in 2019 his 'hobby' really paid off when he won Enterprise Award in the St David Awards

Hilltop Honey, Our Journey So Far



Cywain - businesses collaborating for profit

This Project offers a seamless provision for growth orientated food and drink businesses, bringing together and building on the successes of the existing Cywain programme and the Fine Food and Drink Clusters pilot.

From milking machine to vending machineSelf-serve milk vending machines are growing in popularity, and with Cywain’s help a number of Welsh dairy farms are taking up the technology – and providing a modern twist on traditional farmgate sales.

Cywain map points shoppers to Welsh food & drink - A new tool has been launched by Cywain to help shoppers confined by the coronavirus pandemic to access fantastic Welsh food and drink at the click of a button.

Virtual food and drink festivals get a helping hand from Cywain - At the height of the Coronavirus Pandemic in 2020,with traditional food events off the agenda Cywain offered an alternative - ‘virtual’ food events.


Project HELIX

Project HELIX will look to develop and deliver knowledge transfer activity focused on innovation, food strategy and efficiency which will increase production and see waste reduction in the food chain.

This project will form part of the food Innovation Wales delivery which allow for pan Wales coverage.

Project HELIX will gather information on from across the globe and transfer the knowledge to Welsh companies. 

Project HELIX will have significant impact on job creation, retention, waste reduction, and new business development.


There are Food Centres involved in Project Helix - 

ZERO2FIVE Food Industry Centre at Cardiff Metropolitan University - provides food businesses with technical, operational and commercial support to enable them to compete more effectively.

Food Centre Wales; Ceredigion - Food Centre Wales is a dedicated food technology centre offering advice, technical services and training to business start-ups, SME’s and existing food manufacturers.

The Food Technology Centre Llangefni - is actively involved in a number of projects that supports the food and drink manufacturing industry in Wales.


The Food Skills Cymru programme 

The project supports businesses within the Welsh food and drink processing and manufacturing industry to ensure employees have the right skills and training for their business and the wider industry as a whole.
Working across all sectors within the Welsh food and drink industry, it aims to prepare employees across Wales to adapt to future economic and environmental challenges and position them to capitalise on opportunities for business development and growth.

BrewLab Training Course - we recently supported a brewery training course for a number of Welsh brewers. See how it went!

Other success stories include: Dyfi DistilleryFlawsome! & Capestone Organic Poultry Ltd.

Wales. A Food Destination

‘Wales. A Food Destination’ is a project which sits within Food Skills Cymru specialising in supporting retail and hospitality businesses to source, serve and sell Welsh food and drink.

Learn a little bit about the project here.



Wales Rural Network News provides a round-up of news, information and networking opportunities relating to the Welsh Government Rural Communities – Rural Development Programme 2014-2020. It helps to facilitate the sharing of common issues and examples of good practice within Wales, the UK and Europe. If you have items to contribute which are related to rural development in Wales, please contact Ruralnetwork@gov.wales

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