News Bulletin: Published today – “Let’s Shape the Future: working in partnership to reconstruct a resilient future for the visitor economy in Wales”

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22 March 2021


Published today – “Let’s Shape the Future: working in partnership to reconstruct a resilient future for the visitor economy in Wales”

A new recovery plan for the tourism, hospitality and events sector has now been published. Developed in consultation with the Tourism Taskforce and informed by wide-ranging conversation with other important groups, stakeholders and businesses across the sector, the plan includes a shared partnership framework of essential themes around which interventions will be built to support businesses through short to medium-term recovery. The 8 essential themes include:

  1. Supporting business.
  2. Valuing people.
  3. Reopening safely.
  4. Rebuilding consumer confidence.
  5. Stimulating and managing demand.
  6. Developing local visitor economies.
  7. Transforming the sector to be more resilient.
  8. Developing tailored recovery plans.

Given the uncertain path to recovery for the industry, the intention is for this plan to evolve, providing an important bridge back to the Strategic Plan for the sector Welcome to Wales: Priorities for the Visitor Economy 2020-2025”.

The plan recommends a Task & Finish Group is formed to drive forward a more tactical action plan including more detail behind the interventions and agreed delivery leads. Further consideration will be given towards how this group will be formed and the associated Terms of Reference.

Visit Wales would like to thank the industry for their invaluable input into shaping this plan, and we look forward to continuing these conversations over the coming weeks and months.

Useful COVID-19 information

As each premises is different, businesses should read all guidance. This continues to be updated so please check back regularly for the latest information.

Stay up to date with tourism industry news

We are committed to providing the support and assurance the business community needs during these unprecedented difficult times and have issued several Coronavirus (COVID-19) related bulletins which can be found on the Tourism Industry Coronavirus (COVID-19) Bulletins page. 

Business Wales is providing businesses with tailored support and advice about dealing with coronavirus, from financial and supply chain planning to advice on staffing issues. We would advise Tourism businesses and stakeholders in Wales wanting specific guidance to visit the Business Wales website or call Business Wales helpline on 03000 6 03000, and to regularly visit the Public Health Wales website for up-to-date public health information for you, your staff and your visitors.