News for the Tourism Industry in Wales - My Promise To Wales

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News for the Tourism Industry in Wales

11 July 2020


Beach walk

“Addo. My promise to Wales”

As Wales’ tourism industry starts to re-open, our key communication message is ‘Visit Wales. Safely.’ This is a simple phrase that can be adapted for your business or local area, to encourage people to be responsible during their visit. We’ll be continuing with this messaging throughout the season. 

The focus of our messaging is a pledge that we’re encouraging everyone travelling around Wales to get behind, to do the little things that make a big difference. To make a promise together, to ‘Addo’ as we prepare to start exploring again, to care for each other, our land and for our communities. The pledge can be signed virtually on www.visitwales.com/promise

Why Addo?

Addo means to promise. To pledge. To vow.  During these unprecedented times we need to be welcoming, responsible and sensitive in our communications. Asking people to make a promise is an engaging way for the industry, our communities and visitors to invest emotionally in Wales and to show that they care too and that we’ll all be playing our part in caring for ourselves and others.

Get involved

We’re working on a handy toolkit to make it even easier for you to get involved, which will be ready and shared imminently. In the meantime download our pledge on a page and our poster, and explore our new content online. Share your pledges with us on social using #addo #VisitWalesSafely.

Diolch for your continued support.


Stay up to date with tourism industry news

We are committed to providing the support and assurance the business community needs during these unprecedented difficult times and have issued several Coronavirus (COVID-19) related bulletins which can be found on the Tourism Industry Coronavirus (COVID-19) Bulletins page. 


Business Wales is providing businesses with tailored support and advice about dealing with coronavirus, from financial and supply chain planning to advice on staffing issues. We would advise Tourism businesses and stakeholders in Wales wanting specific guidance to visit the Business Wales website or call Business Wales helpline on 03000 6 03000, and to regularly visit the Public Health Wales website for up-to-date public health information for you, your staff and your visitors.


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