 Contents: Performance of Tourism in Wales; South East Wales Tourism Awards – nominations open; Visit Wales industry roadshow content available; Business benefits of the Wales Way, UK Autumn campaign; EU settlement scheme; SC2 receives Gold Award
Performance of tourism in Wales
The latest statistics on the performance of tourism in Wales have now been published covering the period January to June 2019.
The figures show continuing strong performance from the domestic market, with record levels of overnight trips to Wales for the first half of the year. International trips to Wales have also increased during this period in 2019 compared to last year.
Take a look at our short film covering the main results and find a copy of the detailed report here.
South East Wales Tourism Awards – nominations open
The South East Wales Tourism Awards celebrate the region’s exceptional tourism industry and talented businesses and individuals which drive the economy, welcoming millions of visitors each year.
Winners and finalists may be selected to represent the region in the National Tourism Awards for Wales in 2020.
Nominations are now open. Find out more here.
Visit Wales industry roadshow 2019 content now available!
We recently held a series of tourism industry roadshows where we shared details of our new tourism action plan “Welcome to Wales. Priorities for the visitor economy 2020-2025”. This new Plan will be the successor to the current Tourism Strategy; Partnership for Growth which ends 2020.
During the roadshows we also provided an update on The Wales Way and confirmed the next themed year will be Year of Outdoors 2020. The presentations and films shown at the roadshows are now available and can be downloaded here.
More information about the Year of Outdoors and how you can get involved, will be made available on the Visit Wales Industry website link soon.
If you attended one of the roadshows, please complete the online feedback form by 9 December. Your feedback is invaluable to help us with planning our industry events in the future.
Business benefits of the Wales Way
A new handbook is available, outlining the tourism business benefits of being associated with The Wales Way initiative to help businesses make the most of the opportunities linked to the routes.
A print version was launched at October’s Visit Wales Roadshows and also available to view and download online here. Find out more here.
UK autumn campaign
Our autumn campaign has been running since early October. Targeting high-yield visitors primarily in London and the South east and inspiring them to visit Wales for a short break or weekend this autumn.
Through a range of marketing activities including out of home advertising in London, video on demand, digital TV and advertorial packages in titles such as the Sunday Times and London Evening Standard. Press ads have been places in key publications including BBC Countryfile magazine, Dogs Monthly, Trail and Country Walking.
Our autumn digital activity has been running with ads promoting walking, culture, city breaks, mountain biking, cycling, spas and tying this in with The Wales Way providing inspiration for itineraries and routes to discover Wales by car, public transport or by foot. You can take a look at our online food article in The Times here.
Support for EU Citizens living and working in Wales
Wales is home to thousands of EU citizens who enrich our communities and contribute to our public services and economic success immeasurably. Free legal advice and support is available to help EU citizens prepare for Brexit and continue to live and work in Wales through the EU Settlement Scheme in Wales. Find out more here.
Rhyl’s flagship SC2 receives Gold Award
Visit Wales Attraction Awards throughout Wales list exceptional attractions.
The SC2 in Rhyl is the latest attraction in Wales to achieve a Gold Award from Visit Wales for the all-round quality of the visitor experience.
The £15 million flagship attraction which opened earlier this year has been supported by the Welsh Government through £720,000 of Tourism Investment Support Funding.
The Attraction Awards are for attractions which are already part of the Visit Wales’ Visitor Attractions Quality Scheme but who make an exceptional effort to create an enjoyable and memorable experience for their visitors. Read more here and find out more about the Visit Wales quality assurance and grading schemes here.
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