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30 November 2018


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Reaching international consumers

While traditional face-to-face travel agent and operator sales channels remain important for international travellers, the growth of online travel agents means that the global distribution landscape is changing, especially from long-haul markets. As you look to grow your business and attract more visitors, considering new distribution channels to reach international consumers can be very valuable.

If you have a quality product or experience that is sold online and you are interested in exploring new distribution channels and targeting international consumers directly, get in touch with Travel Trade Wales TravelTradeWales@gov.wales to find out how you could get your product listed on Online Travel Agents (OTA) websites in emerging Asia-Pacific markets.

VisitBritain’s advice page on ‘Preparing your business for international visitors’ provides useful information to help understand the distribution landscape. And to find out more about how overseas visitors book their holiday, take a look at VisitBritain’s report on ‘Booking a Holiday’.


Events and activities sought for Japan UK Season of Culture 2019-2020

Details of events or activities are currently being sought by The Embassy of Japan in the UK which could form part of the Japan UK Season of Culture 2019-2020.

There are four main themes of Disability Sports, Future Generations, Designing a Society for the Future (e.g. cutting-edge technologies which may help in solving global issues), and Washoku and Japanese Sake, but if you have an event that falls outside these areas details can still be provided. The key types of events being sought include cultural nature, grassroots educational programmes, people-to-people exchange initiatives and intellectual exchange activities, but other events will also be considered.  

The current event calendar can be found here. Please provide details of your events and any queries can be directed to season@ld.mofa.go.jp. There is no deadline to provide events information but a meeting will be held on 7 December to discuss the initial submissions.


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Promote your Microgap opportunties

Get involved in the latest UK-wide domestic campaign. #MyMicrogap follows on from the recent Join the World campaign, which encouraged UK millennials to explore England, Northern Ireland, Scotland and Wales.

#MyMicrogap is again targeted at the millennial audience, with the aim of getting young people to take a short break in the UK to undertake enriching and challenging experiences, as they would do on a gap-year abroad.

The campaign is run in partnership with the tourism organisations of England, Northern Ireland, Scotland and Wales and you can get involved by sharing your videos, images, content and products.

If your business offers the opportunity to learn a new skill, to volunteer or to tick off a bucket list experience, find out more about how to get involved and upload videos and images of your microgap opportunities and products on social media using #MyMicrogap and #loveUK.


The migration advisory committee call for evidence - Shortage Occupation List

The Migration Advisory Committee (MAC) is carrying out a full review of the composition of the shortage occupation list (SOL), to report in spring 2019 and evidence is being sought from stakeholders to help inform the review.

Find out more information here and learn about the sort of information that the MAC will find most helpful to receive during the initial phase of its consideration of the government’s commission, along with details on how to submit your evidence.


Stay up to date with tourism and skills news 

Make sure you stay up to date by following us on twitter on @VisitWalesBiz . You can also catch up with news on the Tourism pages of the Welsh Government website and find out more about support for improving skills in tourism here.  


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