Year of Discovery 2019
The year 2019 will see us celebrating a Year of Discovery and we will be inviting visitors to explore what makes Wales unique: the things you won’t find anywhere else in the world.
Throughout the year we will
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further explore the three core themes to date – Year of Adventure, Year of Legends and Year of the Sea – focusing on our core strengths: adventure, culture and landscape.
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bring the themes together; to build multi-layered views of Wales, where these strengths coexist; and where – in places such as North Wales with its world-first adventure, World Heritage culture and outstanding natural landscape – these combine to make up our country’s unique message to the world.
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create distinctive, memorable experiences in each of these areas, alongside the fundamentals of food and drink and great hospitality.
Our Visit Wales marketing activity will focus on four seasonal themes throughout 2019:
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Autumn - March: Journeys of Discovery
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March - May: Discover Adventure
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June - August: Discover Culture
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Sept - December: Discover Landscape
Make sure you engage with us on @VisitWalesBiz and @VisitWales and share your news and content throughout the year using #FindYourEpic.
Year of Discovery 2019 guidance and roadshow content now available!
We recently held a series of tourism industry roadshows to explore how Visit Wales can work with tourism businesses and partners during the Year of Discovery and to provide you with more information.
During the roadshows we shared plans for our marketing themes, gave you a flavour of the campaign creative and the content calendar for the year. The presentations and films shown at these events are now available and can be downloaded here. You can also read our practical guide to the Year of Discovery which explains how you can get involved.
You can view details of recent funding schemes and some of the regional projects that have received investment from Welsh Government, in the Regional Investment Update brochures circulated at the roadshows. Take a look here - North Wales brochure; Mid Wales brochure; South West Wales brochure; South East Wales brochure.
Stay up to date with tourism and skills news
Make sure you stay up to date by following us on twitter on @VisitWalesBiz . You can also catch up with news on the Tourism pages of the Welsh Government website and find out more about support for improving skills in tourism here.
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