 Year of Legends EPIC London
and South East of England summer campaign
The latest
phase of the Visit Wales Year of Legends activity is now underway with an EPIC
summer campaign targeting London and the South East of England.
Our message
for this campaign is clear - Wales is alive over the summer with legendary
experiences, festivals and events. The
campaign creatively combines TV advertising, digital press partnerships and out
of home advertising in key London underground and rail stations.
Activity includes print adverts, cover wraps and
editorial features appearing in the Evening
Standard and the London Metro
with printed and digital adverts appearing in 36 rail and underground stations
across London from 19 June until 16 July. For 14 days
in June and July, we will also be featuring Wales on the huge motion screen at
Waterloo station - the largest single indoor screen in the UK – to
approximately 250,000 people travelling through Waterloo each day. Take a look at some of the campaign creatives and
the film we’ll be showing at Waterloo station and find out more about our Epic summer campaign, which will also be supported with additional social media and digital marketing.
North Wales in London
Following the
recent Lonely Planet accolade, where North Wales was named in the list of the
Top 10 Regions for 2017, North Wales Tourism - working with the six Destination
Management Partnerships in the area - were successful in securing support from
the Visit Wales Tourism
Product Innovation Fund (TPIF)
to deliver an innovative campaign in London to raise awareness of North Wales
as a destination and to capitalise on this great award and recognition by
Lonely Planet.
During
July and August six London taxis will be ‘wrapped’ to create an impression the
driver is on a surf board or flying down a zip wire. For the first four weeks of the campaign, a
bus on a central London route will also be fully wrapped. To support the campaign Radio X will run a
digital and airtime competition for listeners to win a 3 night break in North Wales
to experience first hand the range of adventure and activities on offer. If you're heading to London over the summer and you
spot any of our ads or see the taxis, take a pic and tweet us on @VisitWalesBiz
Don't miss out -
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up-to-date with our very latest news by following us on twitter on @VisitWalesBiz
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