EU funding boost gives an Epic start to Easter
As Wales’ tourism industry gears up for the Easter
weekend, it has been announced that more than £24 million will be available for
the development and marketing of tourism through the Welsh Government Rural
Communities – Rural Development Programme 2014-2020, which is funded by the
European Agricultural Fund for Rural Development and Welsh Government.
The additional funding will be used for marketing and
partnership work in support of the themed years - as well as boosting the funding available to the private sector under
the Tourism Investment Support Scheme (TISS). Funding
will also be made available to the public sector under TISS to improve visitor
facilities and amenities. Further information on how to apply for the RDP
funding will be provided following the Easter holidays.
With the existing EU tourism funded projects currently in
development with partners in Wales, we are looking at more than a £100 million
investment in the sector up until 2020, which will have a big impact on Wales’
competiveness in the global marketplace. Find out more here.
Also
keep an eye out in our newsletters and on twitter for the next round of
funding due to be announced in Autumn for our Tourism Product Innovation Fund (TPIF) or Regional Tourism
Engagement Fund (RTEF).
Our legendary EPIC letters are back
It will be a
truly EPIC Easter this year with our giant letters making the first appearance
of the year at Margam Park this week where we’ll be bridging adventures with
legends at this great location. Our innovative travelling art installation, a focal
part of our summer campaign last year, has undergone a makeover over the winter
to reflect the Year of Legends theme for 2017. The sign has been
refreshed and recovered with illustrations of our most popular and well known
legends.
The aim this
year is for EPIC to inspire and encourage visitors to find out about our
legends and become storytellers themselves as stories behind the legends are
printed on the base of the sign. This
year’s campaign film - fronted by Luke Evans - is also featured and can be
viewed via a QR code.
The letters
will again act as a focal point for visitors’ selfies and is designed to
encourage image and content sharing on social media using the campaign hashtag
#FindYourEpic. The tour is supported by an integrated campaign consisting
of PR and other media activity including digital advertising, e-mail marketing
and social media activity targeting families and visitors in our core regions
in North West England, the Midlands, Yorkshire, London and the South East.
As announced here, the sign will be at Margam Park from 11 April
until the end of the month, and will then appear at another legendary location
in Wales in May.
Come and take
a look, tell all your family, friends and customers, and don’t forget to share
pictures on social media using #FindYourEpic.
Before your visit to Margam Park, read up on some of the local legends,
which you can find here.
Don't miss out - follow us
on twitter
Make sure you stay
up-to-date with our very latest news by following us on twitter on @VisitWalesBiz
|
