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Newsletter for Local Authority partners
Issue Two | February 2020
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Welcome to the second in a series of newsletters to keep you up to date with Census 2021 developments.
What's in this issue
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What’s in this issue?
- Partnership working in more detail
- Timeline of activities
- Workshops to help you to prepare for Census 2021
How to get in touch
You can get in touch with your census Local Authority Engagement Team by emailing 2021Census.LA.Liaison@ons.gov.uk
The 9 strands of partnership activity – what does this mean?
In issue one we explained how working in partnership with local authorities is essential to deliver a successful census. We introduced the concept of 9 strands of partnership activity which ONS developed together with local authorities to focus support for census activities. In this issue we’ll look at those activities in a bit more detail and share some high-level dates which underpin them. As we move closer to the census, we’ll tell you more.
We’re not expecting you to work on these activities alone. In September 2020 we will be linking you up with your local census engagement manager (CEM). They’ll be employed full-time by ONS to support you with your census activities. We’ll tell you more about CEMs and how they can help in a later newsletter. We’ll also be sharing a local authority partnership guide with you in the summer, and we’ll be inviting you to a workshop near you to help you get ready for the census.
Meanwhile, we’ve written to all local authority Chief Executives in England and Wales to ask for their support with the 2021 Census. By working together, we can make sure the 2021 Census is successful in your area
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Dates for your diary
·2019 Rehearsal- 13th October 2019
·Census 2021- 21st March 2021
Four Things to do now
Appoint your Census Liaison Manager (CLM) and Assistant Census Liaison Manager (ACLM)-We are delighted to announce that over 79% of local authorities have already appointed an ACLM and over 75% have appointed their CLM. Both roles act as points of contact to co-ordinate census activities within their council. We’ll route our communications through them so it’s important that you keep us up to date with their contact details. If you’d like to know more about either role, please email us.
Familiarise yourself with the ‘Nine Strands of partnership activity’.
Bookmark the census website and our Partnership Pages- We’ll continue to update and add information so check back here from time to time to see what’s new. Make a note of our email address for any questions you have 2021Census.LA.Liaison@ons.gov.uk.
Get started by arranging a census meeting- Could you arrange a meeting with neighbouring authorities to start planning for the census? If you’d like us to join you, please get in touch.
Useful links
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 1. Development of an address index to ensure the fullest coverage
A comprehensive high-quality address index covering all households and communal establishments is essential to ensure an inclusive and successful census. ONS is using the AddressBase product that’s maintained by GeoPlace as our primary reference set for the 2021 Census. Your local Address Custodian’s work in maintaining and improving address quality of the Local Land and Property Gazetteer and resolving address anomalies with GeoPlace is vital to the accuracy of AddressBase.
Important dates to note are:
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Activities
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Dates
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ONS desk based address resolution
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Now until November 2020
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ONS address check field operation
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08/07/20 to 19/08/20
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Address list creation for census enumeration
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Sep 20 to 19/10/20
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Address list update
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Dec 20 to Jan 21
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2. Provide local information to identify and target local challenges.
Local councils know their area and the communities within it best. Sharing information about your area and the communities within it will support ONS to run a smooth and safe census operation. Local information will help us to count everyone and subsequently to provide high quality accurate data. Local information helps us to target engagement activities to reach the communities who may need additional support and encouragement to complete their census questionnaire. We’ll share the information we hold about your council through your census engagement manager (CEM) and ask you to work with them to build a plan which will prioritise our engagement activities in your area.
Important dates to note are:
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Activities
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Dates
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ONS will share field design for students, communal establishments, homeless and rough sleepers with LA
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Jun-20
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ONS derived area and community information shared with LAs (including key population groups and known digital exclusion) as part of CEM community engagement planning activity
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Sep-20
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3 . Identify and share local community contacts
Community engagement is the key to building trust in communities who may face barriers to participating in the census and are less likely to respond. That’s why we’re linking councils to their own ONS census engagement manager (CEM) whose purpose is to support local communities to prepare them for the census. We know that you’re already working within these communities through your outreach activities, so sharing what you have learned will give your CEM a head-start and help them to really get to the heart of the communities who need help.
Important dates to note are:
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Activities
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Dates
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Meet your CEM and set up regular catch up meetings
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From Sept 20
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