The first little changes we will be highlighting are :

1. Don't hog the middle lane

Many drivers aren’t aware that they must drive in the left lane by default.  However, Highway Code Rule 264 states, ‘Keep in the left lane unless overtaking. If you are overtaking, then return to the left lane when it is safe to do so’.

2. Keep a safe distance from the vehicle in front

Close following – or tailgating – is a factor in 1 in 8 collisions on our road network*. Keeping a safe distance from the vehicle in front gives you time to react and stop if necessary.

What does the campaign look like?

We’ve created a brand-new TV advert, using a catchy soundtrack, to reinforce these important safety messages. Watch or listen out for our new TV and radio ads. Alternatively, head over to our social media channels to like and share our campaign using.

Instagram        Facebook            X            YouTube