Join the shop local campaign: #EastDevonly
East Devon District Council has been awarded funding through the European Regional Development Fund’s Welcome Back Fund to enable the East Devon economy to recover from Covid-19 pandemic. We have procured marketing and communications support to deliver creative, innovative and engaging visitor campaigns for Christmas 2021 and spring 2022. The focus of the Spring campaign is to promote opportunities for day and overnight visits to East Devon to support the recovery of the visitor economy from Covid-19. The Christmas campaign will encourage residents to ‘shop local’ on their local towns and villages.
The current campaign focusses around shopping locally and sustainably this Christmas in and around East Devon’s High Streets, and there will also be another phase of the campaign launching in the New Year, promoting East Devon as a destination to attract tourism to this diverse and beautiful part of Devon.
You can find out more about the campaign, including the launch press release, the toolkit, video, graphics to download and use here eastdevon.gov.uk/eastdevonly/ . This webpage will be kept updated with the latest campaign news.
If you are a Facebook user please join our group here www.facebook.com/groups/eastdevonly/, where it is hoped we can share events, opportunities and activities.
You can share the video on facebook from here (20+) Facebook
You can request ‘please shop/stop here’ window stickers by emailing Communications@eastdevon.gov.uk
You can also request an A board promoting the campaign – but these are limited to 1 or 2 per town and will need to be displayed outside during the day and be kept inside overnight.
Future activities include highlighting our local produce and community spirit and how East Devon is not just for summer.
The campaign strapline #EastDevonly which is being introduced within the Christmas campaign and will be carried through to the tourism campaign. East Devonly has been derived from adverb words that help to describe the attributes of East Devon such as enticingly, surprisingly, sustainably, deliciously, wildly, beautifully, culturally and these will be developed further with supporting imagery.
The campaign has been designed to be completely inclusive, regardless of sector or size of business and at its simplest to take part you can just include #EastDevonly within your social media, other ideas include posting an image or video from your business to wish everyone an #EastDevonly Christmas, or including the message within existing chalk boards or activities.
We have a unique opportunity to come together and shout with one voice about our wonderful district, if everyone works together we can create a much larger footprint to enable greater traction. Please share with your networks and get involved as much as you can.
 In connection with the #EastDevonly campaign, designed to encourage residents to shop locally and safely and to promote East Devon as a sustainable tourism destination, we’re asking local stakeholders (and specifically businesses in East Devon) to complete a short survey and provide valuable local insights:
Please encourage others to respond to the survey by sharing the request on social media using the following text:
.@eastdevon are working on marketing campaigns to encourage residents to shop locally & visitors to return in future. If you're a consumer-facing #business in #EastDevon, please take a few mins to complete the survey
Innovation and Resilience collaborations sought
There's still time to apply for this recovery focussed fund, designed to support East Devon businesses to deliver innovative and transformative projects. Large scale pioneering applications, particularly those from a collaboration of local businesses are welcomed and should achieve at least one of these requirements:
- Employment: promote new higher wage employment or safeguard existing high value employment under threat
- Diversify: allow the business to diversify, develop a new product or innovation, enter new markets or adapt to new market conditions or working practises
- Green: enable significant carbon reductions, energy efficiencies or promote biodiversity
- Inclusive: provides sustainable opportunities to low-income/disadvantaged individuals, local graduates or helps to alleviate poverty
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