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ICON Week, which is taking place from Monday 22 – Friday 26 September 2025, is dedicated to raising awareness about infant crying and how to manage it, supporting parents and carers, and preventing serious injuries, illnesses, and even fatalities caused by abusive head trauma, often resulting from shaking a baby.
ICON Week 2025 is a reminder that preventing harm starts with understanding, support and compassion. Together, we can build a safer world for babies, and a more confident and supported environment for those caring for them.
Throughout ICON Week, Cumberland Safeguarding Children Partnership will be sharing a range of resources and top tips, to help raise ICON awareness.
ICON is a program embraced by health and social care organisations across the UK, providing essential information about infant crying, including coping strategies, parental support, and stress reduction.
ICON is an acronym for:
There are a number of materials available to promote the message of the ICON Campaign. These are available for parents, carers and professionals to download on the ICON website: www.iconcope.org.
To provide organisations with ideas of how to share the ICON message, ICON have created a Communications Toolkit for ICON Week, which can be accessed in the following link: ICON Week Communications Toolkit.
The CSCP website also includes a number of resources, which can be used to promote ICON Week: CSCP ICON Page.
Professionals should print copies of resources, where possible, to share with families during contact sessions/family time, and to display in public areas, to raise awareness of the ICON message.
Please look out for tomorrow’s 5 Minute Briefing, where we will be focusing on the first letter in the ICON acronym; Infant crying is normal.
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