'Made with Care' recruitment campaign:
all the information and resources you need
The new adult social care recruitment campaign, ‘Made with Care’, has now launched and will run continuously until March 2022.
Created to support care providers in recruiting the dedicated staff they need, this campaign celebrates the amazing work care workers do for people they support.
Make the most of this campaign by running your own recruitment activity, using the expert advice and templates available on the campaign resource centre and advertising vacancies on the DWP ‘Find a Job’ site.
Stay updated with campaign activity by signing up to this newsletter and follow the campaign Facebook page.
The plan sets out the principle actions social care providers, local authorities and NHS organisations in England should take this winter across all settings.
Its aims are to make sure high quality, safe and timely care is provided to everyone who needs it, while continuing to protect people who need care, their carers and the social care workforce from COVID-19 and other respiratory viruses.
The plan follows guidance updates to the Workforce Capacity Fund and Workforce Recruitment and Retention Fund for adult social care both of which support the safe and effective deployment of care staff across appropriate settings.
Former ADASS President, Sir David Pearson, was asked by the Government to lead a review of the Adult Social Care COVID-19 Winter Plan 2020 to 2021 and its subsequent implementation. As this year's plan launches, he shares its findings, recommendations and expresses his hopes for the future of social care in England in this new blog post.
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Get your free flu vaccine and COVID-19 boosters
Don't forget: frontline adult social care workers are still eligible for a free flu and COVID-19 booster vaccine to help boost their immunity this winter.
Communications toolkits and marketing materials, including Q&A leaflets, posters, social media graphics and email signatures, remain available for care providers to encourage colleagues to take up both vaccines. Printed materials are available to pre-order, alongside digital assets.
Social care reform is a big conversation
The Government is due to publish a White Paper on social care reform shortly. One of its ambitions is to build more inclusive, supportive communities, where services are moulded to people’s needs, not the other way round.
Big conversations are already underway with the sector, including recent discussions with Mencap, the MS Society, Sense and the National Autistic Society. Representatives from these charities came together with other partners for a recent workshop session at the Department of Health and Social Care, focusing on working age adults.
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 Liberty Protection Safeguards (LPS), which will replace Deprivation of Liberty Safeguards (DoLS), are due to come into force in 2022.
The Social Care Institute for Excellence (SCIE) has produced a short video to encourage the sector to consider how LPS can promote practice which aligns with human rights and the core principles and duties of the Care Act 2014.
You can also access a series of LPS fact sheets on GOV.UK and read this blog to find out why social workers and other care colleagues welcome the changes to come.
This communication has been sent by the Care Quality Commission on behalf of the Department of Health and Social Care.
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