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Book your one-to-one session with the tourism development team
After very positive feedback to our recent summertime business surgeries, we're offering more support from September. Whether you're looking to maximise marketing opportunities through Discover Carmarthenshire, explore funding, or stay up to date with the latest tourism initiatives, Sarah and Elinos will be available for one-to-one online sessions on the last Tuesday of each month
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Book now for 1st Tywi Valley Path Festival of Walks
 Join us from 16 September to 4 October for a programme of guided walks along the beautiful Tywi Valley Path - from wildlife watching and heritage tours to Nordic walking, creative workshops and a Guided walk of the Parkland in Gelli Aur, there's a walk to suit everyone.
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Free workshop for Making AI work
Designed for tourism and hospitality businesses, this Welsh Government funded session in Carmarthen on 9 September will show practical ways to use AI to create content, improve your online presence, respond to customer enquiries and save time. Places are limited.
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Summer marketing campaign reaches 3 million
Using the opening of the new Tywi Valley Path as a focus, our targeted digital advertising work has generated huge awareness of the County’s “outdoors” with more than 3million impressions and 120,000 website clicks, leading to us having to increase band width for our websites.
With people seeking to make the most of the hot weather, we have ensured our four amazing traffic free paths (Tywi Valley, Millennium Coastal, Swiss Valley and Amman Valley) are in their social feeds and thoughts through planned and targeted Facebook and YouTube work.
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Got something new or curious planned for 2026 & 2027?
Whether you have a new attraction, accommodation, activity, workshop or facility upgrade planned, we want to help you promote it to the masses. Sharing your plans early helps us maximise PR opportunities with national media and through Visit Wales as well as include you in our brand-new Autumn “Curious Weekends” marketing campaign, kindly funded by UK Government.
If you have something that could make a couple’s autumn weekend more memorable, we’d love to hear from you – especially special experiences across accommodation, or a special menu, an event or day cooking course for example.
📸 New High Ropes adventure at Pembrey Country Park.
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New accessibility funding – still time to apply
With around one in four overnight trips to Wales including someone with an access requirement, Welsh Government are offering capital funding to tourism and hospitality businesses for projects to improve accessibility and create more inclusive visitor experiences.
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UK Government funds new day visitor marketing
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With UK Government support, increased promotion will focus on “We know a place” themes such as rainy-day ideas, beat the boredom and budget-friendly activities. Contact Sarah now and ensure your free Discover Carmarthenshire listing is up to date to make the most of this exposure.
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Make the most of autumn in Carmarthenshire
Our “We Know a Place” campaign and new “Things to Do” map are designed to encourage visitors to explore beyond their base and discover more of what Carmarthenshire has to offer this season — from autumn walks and local food to family-friendly and all-weather experiences.
Help your guests discover more, stay longer, spend more and experience Carmarthenshire like a local.
You can access free images and videos assets to enhance your marketing.
Order your free maps and get involved this autumn.
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National Botanic Garden familiarisation visit
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On Wednesday 30 September 2026 11 AM - 12:30 PM join tourism development staff and the Carmarthenshire Tourism Association at the National Botanic Garden familiarisation visit. Experience some of the Garden’s highlights first-hand, learn more about conservation, education and visitor programmes, and explore how we work together to promote Carmarthenshire as a leading destination for nature, learning and sustainable tourism. |
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