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 Join the sustainable tourism forum
The most successful Tourism destinations are those where the private, public and community sectors operate together, sharing insight, discussing challenges and opportunities and shaping future strategies.
We are now inviting representatives from our local tourism businesses and organisations to join our new Sustainable Tourism Forum. Members will meet at least twice a year to provide feedback, raise sector issues and strengthen two-way communication with the Council. Volunteers from accommodation, attractions, hospitality, events and retail are all needed alongside County Council and community people.
Interested in getting involved?
Carmarthenshire making National headlines
Our Sisterhood marketing campaign continues to generate national media coverage, with a whole page feature in one of the UK’s top selling newspapers The Mail on Sunday on 22 February. With a paid circulation of over 550,000, the article worth £40,000 in advertising comes after arranging the visit of their journalist and mentions all the local businesses that worked with us on the visit.
Last week we welcomed travel writers on commissions from The Guardian Travel section & Countryside Walking magazine with amazing feedback on the experiences, welcome and quality of offer. We can't wait to see the published articles and great thanks to all partners who hosted and helped showcase the the county.
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Tourism campaign momentum continues to grow
To keep awareness momentum high, promotional messaging is shifting to “Cwtch Up Carmarthenshire” which has now reached over 2 million digital impressions and achieved more than 30,000 website visits and offers an exciting opportunity to inspire visits over the last bits of winter.
Get involved by sharing the latest assets and social posts to help amplify the campaign, extend its reach. This work is supported by the UK Government Shared Prosperity Fund.
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FREE seminar for community event organisers
 After feedback from event organisers, a free 2-hr workshop in which a leading industry expert talks through requirements to effectively plan and manage a community event in the County has been arranged for May 2026. No matter how big or small your event is, this session is for those seeking to improve their understanding and planning.
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Promoting Easter in Carmarthenshire
Easter is just around the corner, and it’s shaping up to be a fantastic one across Carmarthenshire! There are already some brilliant events and workshops listed on Discover Carmarthenshire, and we want to make sure everyone can enjoy a full calendar of activities.
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Media spotlight on the Tywi Valley Path
The new Tywi Valley Path continues to attract significant media attention as it nears completion with the the Guardian recently exploring and reviewing sections of the route from Carmarthen to Llandeilo. The remaining work, including the final two bridges, is scheduled to be completed this Easter, marking the finishing touches on this remarkable trail.
Once finished, the Tywi Valley Path will offer walkers and cyclists a continuous and scenic route through Carmarthenshire’s beautiful countryside.
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Become a verified Carmarthenshire Tourism Business Ambassador
The Carmarthenshire Tourism Business Ambassador Scheme, supported by the UK Government Shared Prosperity Fund, is off to a strong start. Last month’s first training cohort received excellent feedback, and this month we’re delivering sessions in Llandeilo for The Cawdor and Diod.
Join the scheme to:
✔ Gain verified Business Ambassador status
✔ Access free staff development tools
✔ Progress through Bronze, Silver and Gold levels
✔ Receive badges, certificates, PR opportunities and Discover Carmarthenshire recognition
With only 3 pilot spaces remaining, now is the time to apply.
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Llandeilo Literature Festival
The festival returns to Llandeilo from 24–26 April, celebrating books, creativity and community in the heart of the county.
The festival features a varied programme of author talks and events for all ages. As part of Kids Fest supporting the Welsh Government’s Year of Reading Siôn Tomos Owen, Bardd Plant Cymru, and Nicola Davies, Children’s Laureate, will attend and share their new books with young audiences.
A great opportunity to celebrate storytelling, discover new books, and support the Year of Reading.
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Accommodation Providers – be part of Wales National Armed Forces Day 2026
Carmarthenshire is proud to host this year’s Armed Forces Day event on 27 June, with thousands of visitors expected to attend at Pembrey Country Park. If your accommodation or business offers exclusive rates or special packages for service personnel, veterans and families, we want to hear from you.
If you would like to feature your accommodation offer, please get in touch with the team at Discover Carmarthenshire.
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