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Latest marketing campaign gains 5million impressions
Our “Sisterhood” tourism campaign has gone from strength to strength since launching 5 months ago attracting over 5 million digital impressions and 169,000 web hits, hosted travel influencers This Girl Walks, Wales on My Doorstep, and Llio Angharad and featured in a Christmas Wales Online special feature
And the momentum doesn’t stop this month as we welcome travel writers from both the Guardian and Daily Mail newspapers on pre-arranged visits. Many thanks to the many businesses working with us on putting together their trips. Watch this space for more exciting developments! Work supported by UK Government Shared Prosperity Fund.
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Boost your bookings – free online digital training
 Visit Wales are offering a practical and easy-to-follow online session to reach new customers and increase bookings on 22 January 2026 to learn how to understand digital travel trade, sell your products online and promote them effectively and use AI to save time and improve efficiency
Glossary, templates, checklists, and session recordings will be provided to help you put your learning into action.
Boost your bookings – free online digital training.
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Carmarthenshire features in UK top selling Best Magazine
We recently arranged a press visit for Best Magazine writer Wendy Gomersall, securing valuable national exposure for the county in one of the UK’s biggest-selling weekly magazines.
Sally learnt how to make the perfect coffee at Coaltown, while also experiencing the wider destination, including a stay at the Cawdor Hotel in Llandeilo, highlighted as the ideal setting for a winter break. Thank you to both businesses for your support on this media visit.
The feature appears in this week’s Best Magazine, with a circulation of 102,000 and a readership of 400,000. It positions Carmarthenshire as an appealing short-break destination and encourages readers to visit, learn new skills, and enjoy a seasonal getaway.
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Bookings open for new Carmarthenshire Wedding Showcase
Weddings generate around £6 million annually for Carmarthenshire, with over 560 weddings each year and strong potential for continued growth. On 20 January, the Carmarthenshire Wedding Showcase brings together venues, accommodation providers, suppliers, coordinators, tourism professionals, and registrars to strengthen the local wedding economy and keep more spend within the county.
This free, business-to-business event is a unique opportunity for wedding venues and accommodation providers to raise their profile, build meaningful partnerships, and unlock new booking opportunities. Attendees can network with leading local businesses, meet Carmarthenshire’s Registry Service, and access specialist advice on marketing, finance, and business development.
The day includes free workshops on
- social media
- AI in business
- video content creation
- Unlock the value of working with Carmarthenshire Registrars and Celebrants
Alongside a Business Roadshow offering tailored guidance on licensing, planning, funding, and grants.
If you host weddings or provide accommodation, book now to secure your place on 20 January.
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Visitor accommodation registration
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If you offer overnight accommodation in Wales, you are legally required by Welsh Government to register your property(s) with the Welsh Revenue Authority (WRA) in 2026. Sign up for their newsletter for the latest information. |
What’s new for 2026
We get regular requests from UK-wide travel and lifestyle media for what’s new and available in the County such as a new cabin or woodland sauna or new courses or food trucks. Be part of our next monthly media update covering valentines and half term by sending in your news (ideally with a press quality image to illustrate)
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100% Sir Gar Pop up Shop success
Over 6000 shoppers visited our pop-up shops in Carmarthen, Llanelli and Ammanford over the festive period providing a valuable sales opportunity for many local businesses. With support by UK Government’s Shared Prosperity Fund.
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