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From family farm to fairytale castle
We we’re delighted to facilitate an exclusive interview featured in the Daily Mail showcasing the remarkable story of a family farm that grew into a castle attraction for owner Marian Evans and her husband. This coverage shines a light on Carmarthenshire’s unique blend of heritage, character, and authenticity.
With millions of readers nationwide, the article positions Carmarthenshire as a destination full of hidden gems places where history and personal stories come alive. Meaning greater awareness, stronger visitor motivation, and more reasons for travellers to choose Carmarthenshire as their next getaway.
Read the full interview here…
Do you have a fascinating story about your business and want to get involved in future press opportunities?
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Funding support to attend Autumn and Christmas events
 It's peak sales time in the next few months and we are offering financial support for those seeking to attend any of the annual seasonal events or fayres. Aimed to increase trading opportunities and funded by UK Government’s Shared Prosperity Fund, you can apply for up to £1,000 to attend both local and national events.
Get in touch as first come, first served.
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Artisan street markets September dates
 The monthly artisan street markets return in September, visiting Llanelli (Thursday 11), Ammanford (Friday 12) and Carmarthen (Saturday 13), perfect for visitors looking to experience homemade food and drink, picking up a unique handcrafted gift, or soaking up the lively atmosphere.
Spread the word to your guests by including in your local recommendations. Funded by UK Government Shared Prosperity Fund.
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Promote What’s On this September
Help your guests make the most of their stay by displaying the September 2025 what’s on listing in your business. From local markets to festivals and rural shows, it’s packed with things to see and do across the county.
Display it in your reception, welcome packs, or noticeboards anywhere guests will see it.
Let’s keep visitors exploring, enjoying, and coming back for more.
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New campaigns to inspire visitors to Carmarthenshire
This autumn, we are delivering three exciting new campaigns designed to promote the county’s charm and encourage off-peak visits.
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Carmarthenshire Slow Trails – a collection of eco-friendly, three-day itineraries inviting visitors to discover the coast, countryside, and towns at a gentler pace.
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Sisterhood Getaway – A guide to wild adventures, quiet moments and creative experiences
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The Most Romantic Place in Wales – celebrating enchanting venues and trusted local suppliers for love-filled weddings and memorable milestones.
Together, these campaigns aim to extend the visitor season, support local businesses, and champion sustainable tourism.
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Welsh Government reviews 182-day rule for holiday lets
The Welsh Government has launched a consultation (closing 20 November 2025) proposing key changes to the ‘182-day rule’ for self-catering holiday lets. Under the current April 2023 rules, properties must be available for 252 days and let for at least 182 days to qualify for non-domestic rates. The proposed changes would allow letting days to be averaged over multiple years and permit up to 14 days of free charitable stays to count toward the 182-day target. The consultation also considers a 12-month grace period before higher council tax applies.
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Shape the future of our towns – Have your say!
Carmarthenshire County Council is inviting you to help shape the future of Carmarthen, Llanelli, and Ammanford. Fresh placemaking plans are being developed to build on recovery masterplans created after COVID-19, and your voice is vital. Drop-in events will be held on 22 September 28 October (St Peter's Civic Hall Carmarthen), 23 (Pensioners Hall Ammanford), and 24 (Stepney Precinct Llanelli), where you can explore ideas, share feedback, and influence how our towns evolve. Can’t make it? Take part online via the Council’s consultation pages. Let’s work together to create vibrant, connected, and welcoming towns for generations to come.
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Traffic free trails
Encourage your guests to experience Carmarthenshire’s beauty with traffic-free cycle and walking routes across the county. A new video showcases the best trails ideal for families, solo explorers, groups of friends, or anyone who loves the outdoors. Explore Carmarthenshire on two wheels with traffic free cycle routes throughout the county suitable for families, adventurers and nature lovers to discover the beauty of the county by bike.
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Farmers market achieves new industry standard
Llandovery Farmers Market has become the first in Wales to be accredited as a Real Farmers Market by the Farm Retail Association (FRA). The scheme, launched in January, sets a new benchmark for authenticity, ensuring customers buy directly from the farmers, growers, and producers themselves.
The market showcases a wide range of Welsh produce, from pasture-fed meats, cheeses, honey, fruit and veg to artisan drinks, preserves, bakes, flowers and plants. Street food stalls also source ingredients locally.
Congratulations to all involved for this great achievement.
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Don’t leave it late for your event planning
It’s all go in the next few months with communities organising Halloween, Fireworks nights, Remembrance Sunday parades, Christmas lights switch ons and festive markets to name but a few.
With many needing licences, permits and road closures, event organisers are asked to build in sufficient time to apply in their event planning (up to 12 weeks for road closures). Don’t forget our free event car parking scheme as well.
Guidance and advice from Council officers and Safety Advisory Group members such as the Fire, Police and Ambulance services is available, with new templates on hand to assist you in delivering safe and vibrant activities. Over 60 events have been assisted so far in 2025 so get in touch asap
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Extra £10 million to support Welsh businesses on their journey to net zero
First launched in March 2023, the Welsh Government’s Green Business Loan Scheme is now being extended to £20 million with funding available until 2028.
With a simple application process, the Green Business Loan Scheme supports a broad range of energy efficiency and low-carbon technologies, including heating, ventilation, heat pumps, waste management solutions, and building fabric improvements.
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