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 Planned actions to boost year-round tourism
Marketing initiatives promoting wellness, relaxation, and off-peak travel are all part of a program to increase awareness of the County as an attractive place to visit in the traditional off season, while showcasing Carmarthenshire’s coast, countryside, and culture across all seasons.
With funding support from the UK Government’s Shared Prosperity Fund, recent market research has shown need to focus on sustainable and high-quality visitor experiences. So, to get involved in “Slow Trails of Carmarthenshire', the “Girls’ Weekend” and maximising the wedding sector as well as becoming an Ambassador, get in touch with Sarah and Elinos
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 Last chance to book: FREE Tywi Valley Path familiarisation visit!
Tourism businesses don’t miss this fantastic free opportunity to discover how the new Tywi Valley Path can benefit your business.
- 11 July 10am start | Nantgaredig Rugby Club
- Bikes and e-bikes provided by Actif Sir Gâr
Join us for a guided cycle and:
• Hear from the project lead on the path’s development
• Get early access to the brand-new Cycling Toolkit for tourism businesses
• Speak 1-to-1 with the County Council Tourism Team for promotion, business, and funding advice.
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Promote What’s On this July
Help your guests make the most of their stay by displaying the July 2025 what’s on listing in your business. From local markets to summer festivals, it’s packed with things to see and do across the county.
Display it in your reception, welcome packs, or noticeboards anywhere guests will see it.
Let’s keep visitors exploring, enjoying, and coming back for more.
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Further investment for key local visitor attractions
With successful applications to Welsh Government’s Brilliant Basics fund, further investment is being made at two major visitor attractions. Pembrey Country Park is adding glamping pods and weatherproofed events infrastructure whilst WWT Llanelli Wetland Centre is transforming their visitor centre to address accessibility issues and enhance the overall visitor experience.
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Carmarthenshire seen by 2.9Million readers in UK’s No1 lifestyle magazine
Boosting awareness of the county through liaising with UK media is a key role for officers and we were delighted to arrange for the Lifestyle Editor at Fabulous Magazine to visit during April. This is the UK’s number one lifestyle brand, reaching 2.9m women each week!
Tourism officer Elinos worked with over 10 local businesses to create an intensive 5-day itinerary showcasing local highlights and hospitality. If you missed seeing this is print on Sunday you can read the article via this link..
Want to get involved in future press opportunities?
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Spotlight on … Whitland
Each month we showcase one of our rural towns and this month it’s Whitland. You can access free images and videos assets of Whitland to enhance your marketing and here’s a link to our webpage providing inspiration for your guests.
On Wednesday 23rd July between 10-3 you can drop into Whitland Memorial Hall to speak with Council officers from tourism development, licensing, business support and Communities for Work teams. Free to attend, and no appointments are required.
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New Ambassador module now available
Stay ahead of your competition by learning more about Discover Carmarthenshire’s starring role on screen with our brand-new Filming in Carmarthenshire ambassador module. This free resource is designed to help those working in tourism and hospitality share fascinating stories with visitors about the many films and TV shows shot right here in the county. From scenic landscapes featured in period dramas to locations used in popular series.
Join over 400 ambassadors already promoting Carmarthenshire and start sharing the cinematic story today.
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Clean Air Day: Carmarthenshire’s Air Quality Continues to Improve
To mark Clean Air Day (19 June), Carmarthenshire County Council highlighted the continued and significant improvement in air quality across the county since 2009. Thanks to changes in transport habits, cleaner technologies, and targeted Council initiatives, the county is now meeting national air quality objectives.
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Tourism present at Llanelli Chamber of Commerce
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Increasing awareness of the importance of tourism in the local community is a key task and tourism officer Sarah was delighted to accept an invitation to speak to members of the Llanelli Chamber of Trade and Commerce at their June meeting. Attendees heard about upcoming marketing plans and the Council’s wider role, which led to positive conversations on growing tourism in Carmarthenshire and in the largest town in the County. |
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