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 Carmarthenshire in the national spotlight
Officers work with national media on a weekly basis to raise awareness of everything Carmarthenshire has to offer, working with many businesses on itineraries for visiting journalists. After visiting in April, The Times newspaper showcased a scenic coastal walk from Pendine Sands to Colby Woodland Garden across one page whilst the Head Gardener at London’s Garden Museum full page feature article on our beautiful gardens and exceptional food and hospitality went out in the Guardian in May. Thank you to all the local businesses who supported these visits.
To get involved, get in touch with Elinos
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 Spotlight on Newcastle Emlyn
Each month we showcase one of our rural towns and this month it’s Newcastle Emlyn. You can access free images and videos assets of Newcastle Emlyn to enhance your marketing and here’s a link to our webpage providing inspiration for your guests.
On Thursday 26 June between 10am-3pm we will be at Cawdor Hall where you can drop in to speak with Council officers from tourism development, business support and Communities for Work. Free to attend, and no appointments are required.
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Further investment and new attractions
The Council team at the Caban in Pendine Sands last month unveiled a stunning new 12-hole crazy golf course that sure is going to be popular with young and old, whilst people have started to enjoy the first 4 mile completed section of the new Tywi Valley Path between Abergwili and Nantgaredig. When completed, the 16.7-mile trail will provide a scenic, traffic-free route for walkers, cyclists, and wheelchair users between Carmarthen and Llandeilo.
Two Welsh Government backed “Brilliant Basics” schemes have been completed at Carmarthen Museum and Llansteffan beach further enhancing two popular attractions whilst the Council has been again successful in applications for improvements at Pembrey Country Park and WWT Llanelli Wetland Centre.
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Free Tywi Valley Path familiarisation visit for tourism businesses
Discover how the Tywi Valley Path can boost your business. Join us for a free guided cycle along the new Tywi Valley Path – bikes and e-bikes provided by Actif Sir Gâr.
Starts 11 July | 10am | Nantgaredig Rugby Club
The day includes:
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Presentation by Simon Charles on the path's development
- Launch of a new Cycling Toolkit for tourism businesses
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1-to-1 drop-in sessions with the County Council Tourism Team for promotional, business & funding support
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Organising events safely
The tragic incident that occurred in Liverpool city centre along with similar events at winter markets across Europe, serves as a sobering reminder of the importance of prioritising public safety at all community and organised events.
These incidents highlight the critical need for event organisers to have thorough and robust safety plans in place. The threat of vehicles being used as weapons is a reality that can affect any location, and proactive planning is essential to protect attendees and staff.
To support organisers in this effort, comprehensive guidance is available through the County Events Safety Advisory Group (ESAG). This group brings together experienced professionals from the County Council, Police, Fire and Rescue, Trunk Road Agency, and Ambulance Services to offer expert advice on traffic management, risk assessments, and overall event planning. The Group adopts a supportive and collaborative approach to ensure that safety and quality standards continue to improve.
If you are aware of any upcoming events in your area, please encourage organisers to contact the ESAG Group EventSafetyAG@carmarthenshire.gov.uk as early as possible. Early engagement can make a significant difference in ensuring a safe and successful event for all.
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Free advertising for your community events
Spread the word for your local community as local groups, clubs, and organisations can list their events for FREE on the official Discover Carmarthenshire website, perfect timing for village fetes and music festivals to workshops, fun runs, and everything in between!
Please share this with your networks and encourage local event organisers to get involved!
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Getting Grant Ready in Carmarthenshire
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Thinking of applying for a business grant in Carmarthenshire? Join the free 2-hour Getting Grant Ready workshop, hosted by Antur Cymru, to learn how to identify the right grants, understand the application process, and boost your chances of success.
- 11 June Newcastle Emlyn
- 25 June St Clears
- 2 July Llandeilo
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Discover Carmarthen’s past with new blue plaque trail
Encourage your guests to explore the rich history of Carmarthen with the new Blue Plaque Trail! This free, self-guided walking route takes visitors through the town’s historic streets, showcasing plaques that celebrate the people and landmarks that have shaped Carmarthen over the centuries. From pioneering scientists like Dorothea Bate to influential figures such as David Charles and Sir Richard Steele, the trail offers a fascinating glimpse into the town’s past. Key stops include St Peter’s Church, The Guildhall, and The Picton Monument.
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New business support funds now available
Three new funds are now available to support local businesses: Carmarthenshire Business Launchpad with £1,000 for new entrepreneurs to kickstart their business: Support to showcase products at local and national events; and 1 to 1 Business Support
For more details and to apply, contact the Business Engagement team
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Enjoy the Outdoors, Stay Safe
As warmer, drier weather arrives in Carmarthenshire, it’s the perfect time to enjoy outdoor activities like BBQs, community events, or nature walks. But with the dry conditions, let’s take extra care.
We’re proud to support the Visit Wales Addo Pledge – a commitment to look after each other and our environment. Here’s how you can help:
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Respect the Land: Stick to marked paths and avoid damaging nature.
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Leave No Trace: Take all litter, including BBQ waste, with you.
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Keep It Safe: With wildfire risks rising, always safely extinguish fires and BBQs.
For wildfire prevention tips, visit Wildfire Wise.
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Free digital marketing courses to grow your business
Our Business Team are offering a series of free, interactive workshops to support business development across the county including digital marketing courses tailored to help local businesses grow and adapt in a rapidly evolving landscape. Upcoming workshops include:
- LinkedIn for Business Growth
- What’s New on Instagram?
- TikTok for Business
- AI for Social Media
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