Carmarthenshire Tourism Industry Update - February 2025

As part of our Ten Towns project, each month we will showcase our County’s rural market towns and this month our focus turns to Llanybydder.

Llanybydder marks the border between Carmarthenshire and Ceredigion, with a foot in each County. The County is a gateway to the Cambrian Mountains, a place where hills meet river valleys.

Read more about funding in Llanybydder via the UK Government's Shared Prosperity Fund.

You can access free images of Llanybydder to enhance your marketing. Here’s a link to our webpage providing inspiration for your guests.

On Thursday 27 February between 10-3 we will be at Llanybydder Rugby Club where you can drop in to speak with Council officers from tourism development, licensing and business support. The event is free to attend, and no appointments are required.

The County Council were delighted to welcome the winning businesses from the Carmarthenshire Tourism Awards and Directors of the Tourist Association to County Hall on Friday, with them being met by Cllr Hazel Evans, Cabinet Member for Regeneration, Tourism and Leisure, the Chair of the County Council, Cllr Handel Davies and Chief Executive of the County Council Wendy Walters.

It was also an opportunity to congratulate the five Carmarthenshire tourism businesses that were successful at the recent South West Wales regional tourism awards and now advance to the National awards in March.  Best of luck to Pembrey Country Park, Stangwrach Cottages, Glangwili Mansion Luxury Bed and Breakfast, Plough Hotel and Restaurant, and Cambrian Cottages.      

Join 400 others by signing up for this FREE, online course now.  New modules are added regularly, this month, we’re excited to launch a new “Filming in Carmarthenshire” module, showcasing the county’s recent and past success on screen.

Once you complete the course, you’ll receive a downloadable certificate and a special badge icon to proudly display on your social media profiles. You’ll also be invited to a prestigious awards ceremony to celebrate your achievement. Don’t miss out—sign up today!

Carmarthenshire continues to shine on TV screens across the Nation.

Did you spot Llandovery throughout the six part series of Out There starring Martin Clunes which aired in January. If you are yet to watch it you can catch up on each episode on ITVX. We we’re thrilled to have supported the production team in bringing the production to the County. Fingers crossed for a series 2!

Following their recent visit to Llansteffan, we're thrilled to see this beautiful location featured in the Alexander McQueen Spring/Summer advert.

Find out more about the Carmarthenshire locations that have featured on screen. 

Inspire people to enjoy a winter getaway in Carmarthenshire at your business by incorporating this campaign into your own promotions. The 2025 Cwtch Up campaign is designed to promote the very best of the county during the winter months, with a range of themed short break ideas for every kind of traveller.

From cosy retreats to breathtaking landscapes and thrilling outdoor adventures, heartwarming comfort food, or simply the perfect “cwtch” – that special Welsh hug for the soul – Cwtch Up Carmarthenshire is gaining traction in national media and through social media adverts.

Don’t forget to use #CwtchUpCarmarthenshire on social media so we can follow along and share your posts!

Help us showcase the warm Welsh welcome that Carmarthenshire offers by keeping us up to date with your latest offerings as we frequently receive inquiries from Welsh and UK-wide travel and lifestyle press eager to know what’s new.

Whether it’s a charming new cabin, a woodland sauna, unique courses or workshops, new events, local produce vending machines, food trucks, or even last-minute availability for Valentine’s or half-term getaways – we want to share your news!

Stay connected and let’s make 2025 a year to celebrate Carmarthenshire’s hospitality and experiences! #Feelthehwyl #OnlyinWales #ThisIsCarmarthenshire