September 16, 2021

Preparation is Key: Getting Started with Media Relations and Crisis Management

Wednesday, September 29, 2:00 p.m. CT

Bailey Curwick, Media Relations Coordinator, Texas Historical Commission

For museums, as with any business or organization, a relationship with local media is often necessary. Traditional TV news is very valuable, but it isn't the only media channel you can use to promote your institution. There are many potential outlets for you to connect with when seeking media coverage, but which should you reach out to, and where do you have the best chance at gaining coverage? There's more than one answer. When representing your museum, the stakes are high and knowing the best way to approach media outlets can make it less intimidating. In this free webinar, presenter Bailey Curwick will share how to build a basic media plan and prepare for unexpected events, as well as a few tips for on-camera interviews.

Upcoming Free THC Museum Services Webinar

• Beyond the Dinosaur Hall: Welcoming Young Children and Their Grown-Ups into Your Museum, Thursday, October 7, 2:00 p.m. CT

In addition to Museum Services' own free webinars, we also maintain a list of free webinars hosted by other organizations, which is updated daily. Highlights include:

• Getting Started with Environmental Monitoring in Your Collection, September 21, 10:00 a.m. CT, Southeastern Museums Conference
• Museums and Climate Change: Embracing Sustainability and Resiliency for a Better Tomorrow, September 22, 10:30 a.m. CT, American Alliance of Museum
• Copyright 101, September 22, 12:00 p.m. CT, Lyrasis
• Why Monetizing University Museum Collections is a Bad Idea, September 22, 5:00 p.m. CT, The George Washington University Museum
• Stretch Your Operational Wings: Tools for Assertive Engagement, September 23, 1:00 p.m. CT, Mid-America Arts Alliance

About Us

The Texas Historical Commission’s Museum Services Program provides support, resources, and training to history museums in Texas. Museum Services staff are available to provide individual consultations to museum staff and supporters. We encourage museums to contact us with questions or to schedule a phone consultation.