Is your museum effectively building visibility within your community and engaging potential visitors through social media? Learn strategies for developing partnerships with other organizations within your community to help build an audience who is passionate about the services and programs you provide. We will also discuss best practices for successful outreach campaigns and strategies for promoting museum exhibits, activities, and programs through Facebook and Instagram. Justin Minsker from the Texas Historical Commission will share insights on how to develop and leverage digital messages, create compelling visual assets, and effectively target your campaigns to build an engaged online audience.