What is heritage tourism? Who are heritage tourists and how can your museum reach them? This discussion will focus on these questions, why they should be central to your museum’s mission and outreach efforts, and why they are more important than ever in the wake of COVID-19. Sarah Page will explore ways to collaborate locally and regionally to improve the visitor experience at your museum and in your community as a whole. She’ll also discuss the importance of interpretation and how to make your museum stand out as a heritage tourism destination. |
