Survey: Investors Confused By Account Fees Paid to Brokerages

Texas State Securities Board

April 8, 2015
Contact: Robert Elder, Communications, (512) 305-8386

Survey Finds Investors Confused by Brokerage Service, Maintenance Fees

WASHINGTON, D.C. – New research from the North American Securities Administrators Association (NASAA) finds investors are confused when it comes to the fees charged by brokerage firms to service and maintain their accounts.

“Greater transparency and improved disclosure would allow investors to quickly and easily compare prices, products and firms,” said William Beatty, Washington Securities Director and president of NASAA. “While broker-dealers may be complying with the technical requirements governing fee disclosures, our research shows that improvements are needed to raise awareness among investors of the costs associated with their brokerage accounts.”

Commissioned by NASAA, the independent research firm ORC International conducted a public opinion poll by surveying 1,072 investors with a brokerage account across the continental United States by telephone from January 8-25, 2015. Respondents answered questions about their awareness of service and maintenance fees charged by brokerages and how fee disclosure could be improved.

Highlights of the findings include:

  • Brokerages routinely charge fees to serve and maintain brokerage accounts, yet 30% of investors mistakenly believe their firm had no such charges and 25% indicated they did not know whether they were being charged in addition to investment commissions.
  • Of the investors who know they are being charged, more than half (52%) indicated that they did not know the amount they pay in fees to serve and maintain their account.
  • Of all investors surveyed, 71% indicated that they did not know the amount of additional service and maintenance fees their brokerage firm charges for services they might need in the future, such as transferring their account to a different brokerage or obtaining documents from their brokerage.
  • 81% said the amount of fees they pay for services and account maintenance over the lifetime of their account is important to them.
  • 79% of investors said they would like their brokerage firm to provide a separate chart that lists its service and maintenance fees in a format that is simple to read and understand, and 65% would prefer a direct link on their brokerage firm’s website to a chart of service and maintenance fees.
  • 88% of investors would like to see brokerage firms use standardized and uncomplicated terms to describe service and maintenance fees in order to help compare fees between different firms.

The investor survey was conducted following the release last year of a study by NASAA uncovering a wide disparity in how broker-dealers disclose the fees they charge customers and questionable practices regarding broker-dealer fee charges and markups.

The Texas State Securities Board is a member of NASAAthe non-profit association of state, provincial, and territorial securities regulators in the United States, Canada, and Mexico.