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For Immediate Release: Sept. 30, 2021
Contact: Brian.Rademaekers@phila.gov | 215.380.9327
Water Department, Mural Arts Philadelphia to Unveil Second North Phila. Drink More Tap Mural on Oct. 5!
Utility partnered with Mural Arts Philadelphia to create tap water-themed murals in communities where buying bottled water is most common.
Philadelphia—Members of the media and residents are invited to join the Philadelphia Water Department, Mural Arts Philadelphia, and Philadelphia Parks and Recreation for the official unveiling of the Cruz Recreation Center Drink More Tap mural, located at 1431 N 6th St., on Tuesday, October 5th at 4 p.m.
The Philadelphia Water Department is revealing the results of a more than two-year collaboration with Mural Arts Philadelphia aimed at reaching communities where skepticism about tap water is most prevalent.
Joined by artist Carlos “CALO” Lopez Rosa and residents of two North Philadelphia communities, Mural Arts and the Water Department partnered to bring public art to areas where buying bottled water is most common.
The murals have a simple theme: drink tap.
The murals are part of the Water Department’s ongoing Drink More Tap outreach campaign, which uses visual and performing arts to communicate the benefits of drinking Philly tap: it’s healthy, sustainable, and affordable.
In 2019, the Water Department and Mural Arts commissioned Rosa, a locally-based, El Salvador-born street artist, to produce pieces of public art at two North Philadelphia recreation centers in neighborhoods where bottled water use at home is most common.
"The work we have done here with residents and artists is one example of the many ways we are reaching out to show people that, not only do they have an excellent choice when it comes to Philly tap, but that we care. The benefits of the clean, high quality water we send to every home in the city can be enjoyed by more Philadelphians when we increase access to education and information," says Philadelphia Water Department Commissioner Randy E. Hayman, Esq.
"Engaging with communities where trust and equity are issues and talking about all we do to ensure their water is of the highest quality is something that can really help people save money, make healthy choices, and even reduce neighborhood litter from single-use plastic bottles," Commissioner Hayman says.
The Oct. 5 event follows the Sept. 21 unveiling of a sister Drink More Tap mural at Penrose Recreation Center, located at 1101 W. Susquehanna Ave.
The Drink More Tap campaign is inspired by recent water-consumption research conducted by the Water Department with support from the University of Pennsylvania. Surveys found that approximately 40 percent of Philadelphians drink bottled water at home instead of tap. An additional layer shows a correlation between bottled water preferences and poverty in Philadelphia.
The Penrose and Cruz Recreation Center murals were designed through close work with the local communities, resulting in portraits of residents drinking tap water woven into each piece.
"Campaigns like Drink More Tap get to the people more. It’s personal, instead of seeing it in an advertisement,” says Drink More Tap muralist Carlos “CALO” Lopez Rosa. "Once you see people from your rec center drinking water from the fountain, I think that has a better impact than having a huge billboard trying to convince people."
The Drink More Tap public art installations took shape alongside a musical project conveying the same messages about the pros of choosing tap over bottled water and sugary drinks that come in single-use plastic packaging.
Last year, the Drink More Tap creative coalition welcomed local producer AFROTAINO, which showcases global artists, with a focus on Afro, Latinx, and Indigenous musicians. Philadelphia-based musicians, Dendê Macêdo, Sonni Shine, Los Bomberos De la Calle, and Sterlen Barr, each composed new songs spotlighting Philly tap for the project.
What: Official unveiling of Cruz Recreation Center's Drink More Tap mural
When: October 5, 2021 from 4 to 6 p.m.
Where: Cruz Recreation Center, 1431 N 6th St.
Who:
- Philadelphia Water Department Commissioner Randy E. Hayman, Esq.
- Mural Arts Executive Directive Jane Golden
- Parks and Recreation Deputy Commissioner Orlando Rendon
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Drink More Tap mural artist Calo Rosa
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Drink More Tap featured musician Los Bomberos De la Calle
- PWD Superhero Water Woman
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