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About half of Portland residents have seen our Struck campaign, and a majority of the people aware of the campaign say it has impacted their driving behavior. Those are among the findings of a research report evaluating the 3-month campaign that hit billboards, buses, social media and local TV stations this spring.
We recently completed new sidewalk on 102nd Ave., which is a High Crash Network street, along with SE Flavel St. and SE 112th Ave. Funding for the sidewalk came from the voter-approved Fixing our Streets program.
A draft version of PBOT's Protected Bicycle Lane Design Guide is now available for viewing. The guide, expected to be finalized shortly, will help PBOT improve safety for people biking on Portland streets.
We celebrated the installation of 200 traffic safety sensors on 122nd Ave., SE Hawthorne St., and SE Division St. on June 18. The sensors will help us design safety fixes on these High Crash Network streets.
 Don't touch that phone! Image: Seattle Department of Transportation
Starting July 1, 2018, a first distracted driving citation can lead to a $1,000 fine, and three offenses within 10 years can result in jail time. The elevated sanctions result from Oregon's revised distracted driving law that went into effect in the fall of 2017.
We updated the speed limit to 30 mph on N Columbia Way between N Fessenden St. and N Columbia Blvd on June 25. N Columbia Way is one of nine streets to receive an updated speed limit so far in 2018. Speed is a factor in nearly half of Portland traffic deaths.
We are collecting feedback now on a project that will add new and improved crosswalks, neighborhood greenways, transit islands, and other improvements in Northwest Portland.
No matter how you celebrate the 4th of July, please do your best to stay safe on our streets. In 2017, seven Portlanders lost their lives in traffic crashes in the week leading up to the 4th of July holiday. Portland has not had a July 4th weekend with zero traffic deaths since 2014.
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