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In this Newsletter
Branding Project | 2014 Exhibit Designer Approved | History Gateway Interpretive Goals and Messages | History Gateway Council Appointments | Capitol's 75th Birthday Celebration | Up Next
Branding Project - Concept Development Process
 Consultants: Spike and Egon Selby, Otive Studio
The purpose of the concept development phase in the branding process is to establish a clearly articulated concept where the visual language of the brand will reside. The consultants began by examining the key brand attributes set forth in the Brand Plan, and looked for common threads or a crystallization of an idea that supports the goals of the brand.
The next step was to consider how the concept can be visually expressed. There is any number of creative directions, and the task was to consider what direction would be the most effective, most functional, most expressive, and indeed the most beautiful.
Inspiration for potential visual directions comes from sources familiar (the Capitol building and grounds, Oregon’s natural beauty, our unique Oregon spirit), and sources seemingly unrelated (art, architecture, photography and illustration). There is also inspiration in the unexpected: a story on the radio, a picture in a magazine, a spirited conversation with friends, even an unusual piece of furniture. All have the power to inspire a unique creative expression that may ultimately become a part of the brand.
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2014 Exhibit Designer Approved
Alchemy of Design has been selected to design the 2014 exhibit in the 16 cases along the first-floor hearing room hallway. The exhibit reveal will be scheduled around the State’s birthday, February 14, 2014.
Exhibit development will be reviewed by the History Gateway Council, through an established design approval process. Design criteria will be based on incorporating the goals and messages developed through the Interpretive Planning Project.
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History Gateway Interpretive Goals and Messages
 Goal 1: Increase participation in Oregon's democracy
The range of involvement in Oregon's democracy for those visiting the Capitol will include every level from running for office to those who don't vote. Rather than identifying a specific level of involvement to be achieved, the program will focus on motivating each visitor to increase his or her level of participation.
For people to be willing to participate in Oregon's democracy they have to believe the following key points:
• The quality of my life has been and continues to be shaped by what happens in Oregon's government.
• It is people [like me] that make a difference by shaping history in ways that make a difference in the quality of life we [I] enjoy.
• It is easy to get involved in Oregon's democracy.
Goal 2: Increase interest in Oregon's history, and especially in the history of government
The range of interest for those visiting the Capitol will include every level from those who have no interest and are not coming to learn anything to those who are already an enthusiast. Rather than identifying a specific level of interest to be achieved or a minimum of additional actions related to history, the program will focus on motivating each visitor to go beyond what they were planning or willing to do in regards to learning about Oregon's government or history when they entered the doors.
One way to increase interest is to increase the pride in the state. To that end, the interpretive program will communicate the following message:
• Oregon has long been a fertile ground for ideas and innovation, resulting in groundbreaking achievements that affect people within and outside the state.
• It is important and of value for you [me] to know Oregon's history.
• You can discover stories of the past by 'reading' it in the world around you.
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History Gateway Council Appointments
As outlined in the History Gateway Strategic Plan, the Capitol Preservation Advisory Committee (CPAC, a representative historic preservation advisory group) will engage the History Gateway Council whose sole responsibility is to review critical design and program development relating to the Gateway and make recommendations to the Legislative Administrator.
Council members include:
Jane Cease, Oregon State Capitol Foundation
Sherry Chandler, Capitol Visitor Services
Herb Colomb, Oregon State Capitol Foundation
Randy Isaac, Capitol Facility Services Manager
Marsha Matthews, Oregon Historical Society
Andrea Morgan, Oregon Department of Education
Angie Morris, Travel Salem
Layne Sawyer, Oregon State Archives
Keni Sturgeon, Willamette Heritage Center at the Mill
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Capitol’s 75th Birt hday Celebration
Something amazing is happening this fall!
The Capitol will turn 75. We all know that Oregon has had three capitols. The first was destroyed in December of 1855 by fire, the second again devastated by fire on April 25, 1935. Our current – and most unique Capitol – was designed by Francis Keally with the New York firm of Trowbridge & Livingston and dedicated on October 1, 1938.
In celebration of 75 years the Foundation is holding a celebration on Oct 1. The festivities will include Capitol tours, presentations from the Historic Preservation Office, Oregon State Library Speaker Series, Oregon State Archives Exhibit, live music, and a well-deserved birthday gift for the Capitol. The Capitol’s birthday cake will be presented at 2:00 p.m. The most spectacular element of the festivities will be the massive “candles” on the Capitol dome that will shine over the Capitol Mall. Visit the Oregon State Capitol Foundation website for more information! www.oregoncapitolfoundation.com
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Up Next
Look for updates on these projects in future e-newsletters:
• Interpretative Planning Network Approval
• Brand Approval
• Capitol’s 75th Birthday Celebration
• 2014 Exhibit Approval
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