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July 16, 2025
Media contact: Kim Lippert, Kimberly.l.lippert@oha.oregon.gov, 503-323-3831
OHA launches ‘Connect to Hope’ awareness campaign, data dashboard on third anniversary of 988
Salem, Ore. -Oregon Health Authority is marking the third anniversary of 988—the three-digit number that anyone can call, text or chat when in need of mental health support—with two significant milestones: the launch of a new data dashboard to increase transparency, track usage and demonstrate the impact of 988 in Oregon and the start of a new public awareness campaign, called “988 Oregon: Connect to Hope.”
“No matter who you are or what you are navigating, 988 Oregon offers a 24/7, immediate connection to trained mental health professionals who can help prevent mental health crises from escalating, save lives and promote recovery and hope throughout our communities,” said Ebony Clarke, Behavioral Health Director, Oregon Health Authority (OHA). “As OHA works to invest in the whole continuum of behavioral health care, we want everyone in Oregon to know that 988 can be a front door to help: providing free, compassionate support whether people are facing economic uncertainty, struggling with relationship or family issues, or simply don’t have a strong support system. Reaching out is a sign of strength.”
Over the past year, 988 Oregon answered more than 85,000 calls, texts and chats, each one connecting someone with a trained counselor. Nearly all calls to 988 are effectively de-escalated over the phone. By connecting people with resources and upstream support, 988 helps enhance access to care and potentially reduce more costly interventions such as hospital visits.
About 988 Oregon
When someone in Oregon calls, texts or chats 988, they are connected with mental health crisis counselors at one of the state’s two designated 988 centers: Lines for Life, which serves the entire state, and Northwest Human Services, which supports people from Marion and Polk Counties.
Research shows that most individuals who reach out to 988 feel significantly less depressed, less suicidal, less overwhelmed, and more hopeful after speaking with a trained mental health professional. Callers don’t need to be in crisis to reach out—a focus of the new campaign, which was informed by community input—and family and friends can connect with 988 to get advice on supporting someone else.
OHA Launches New 988 Dashboard
OHA has also launched a new 988 data dashboard, which helps answer common questions about 988 trends in Oregon. For example, while 988 began as the simple-to-reach number for the National Suicide Prevention Lifeline, more people call or text 988 about mental or emotional health concerns and family or relationship issues than thoughts of suicide. The dashboard also highlights the rise in calls, text and chat volume since it began in July 2022.
Promoting and strengthening 988 Oregon helps OHA deliver on commitments to build behavioral health capacity and to reduce stigma, key goals within OHA’s 2024-2027 Strategic Plan. Increasing awareness and understanding of 988 in Oregon also promotes equitable access to support and care.
For more information, or if you or someone you know needs help, visit 988Oregon.org or simply dial or text 988.
Journalists can view campaign videos and graphics on Dropbox.
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