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E-cigarettes are pitched by tobacco companies as a safe alternative to traditional cigarettes. However, a new study shows that they cause DNA damage linked to cancer at similar levels to cigarettes.
The study, published in the Journal of Nicotine and Tobacco Research, shows that DNA damage is highest among those who use sweet, fruit and mint-flavored vapes. Flavored e-cigarettes have been criticized for attracting young users, with 85% of teen vapers choosing flavored varieties. In Oklahoma, nearly 22% of teens vape.
Read more HERE.
An estimated 17,000 Oklahoma youth participated in Swap Up Day, a statewide day of action focused on youth obesity prevention.
The TSET Healthy Youth Program partnered with groups from every region of the state to bring the immersive event to schools. Students were invited to engage in games while they learned about easy ways to swap up food and drink choices and incorporate more fruits, veggies and water into their diets.
Click HERE to learn more about Swap Up and the TSET Healthy Youth Initiative.
“Shapeshifter,” the newest campaign from Tobacco Stops With Me, unmasks Big Tobacco’s deceits.
Personified as a shapeshifting character, industry lies are played out in real-life scenarios. Viewers watch as Big Tobacco takes the form of everyday Oklahomans and spins the same lies, strategies and words that the industry uses to addict customers: teens, Black Americans, low-income communities, women and more.
Tobacco companies spend an estimated $150 million each year marketing their deadly products in Oklahoma and use a variety of half-truths and tricks to mislead consumers. These dishonest, manipulative actions result in over half a million new smokers and thousands of Oklahoma deaths yearly. "Shapeshifter" helps viewers see through the industry's lies.
Perspective: Julie Bisbee in the Journal Record
For nearly a century, Big Tobacco has engaged in deceptive communications practices. Known as “the tobacco strategy,” this approach is so famous it has been applied to other industries when criticized for waging unethical public relations campaigns.
In recent years, Big Tobacco has employed “the tobacco strategy” to rebrand itself as part of the “public health solution” to end smoking. This dangerous strategy threatens to upend decades of progress made toward a smoke-free future.
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Episode 36 of the TSET Healthy Living Podcast explores a new TSET campaign that exposes how the tobacco industry uses “shapeshifting” marketing to make tobacco and vape products seem appealing to a wide variety of people.
Guests include TSET Health Communication Manager Chase Harvick, Donald Richardson of Guiding Right and high school students Carter Goldston and Alexis Wenthold.
"[Vape commercials] remind me of a candy commercial," said Goldston. "Have you seen the Skittles commercials? It's like Taste The Rainbow, and then all these vape products and have all these flavors. And it's like, "Why don't you try this flavor, this flavor, this flavor? And you can find which one is best for you."
Available on TSET's website and everywhere podcasts are listened to: Spotify, TuneIn, Stitcher, PodBean, Google Podcasts and Apple Podcasts.
TSET is staffed by a dedicated and passionate group of people. This month, we would like to introduce Sam Carrillo.
Samuel Carrillo is the Producer A/V Storyteller for TSET. Prior to joining TSET, he worked as a photojournalist for KOCO 5 News in Oklahoma City for two years. Before that, Carrillo was a photojournalist at Telemundo Oklahoma for a year.
Carillo is an Emmy nominated and award-winning film director, cinematographer and photojournalist.
He holds a bachelors in Cinematic Arts and Technology from the Institute of American Indian Arts in Santa Fe, New Mexico.
Read about the rest of the team HERE.
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