 Dr. Valerie Robinson is a participant in the Physician Manpower Training Commission. She serves the community of Stigler, Oklahoma.
TSET Partners to Place Physicians in Underserved Areas of Oklahoma
TSET's partnership with the Physician Manpower Training Commission (PMTC) has filled all 42 slots in its Physician Loan Repayment Program, helping to improve local health care access by attracting physicians to rural and underserved areas in Oklahoma. Physicians commit to practicing four years in the communities, and in turn, the program helps each physician repay up to $200,000 of medical school student loans.
“TSET’s board committed to funding this program with the goal of attracting and keeping physicians to help address Oklahoma's physician shortage and support increased access to primary care and preventive screenings,” said Julie Bisbee, executive director of TSET. “It's working. TSET’s mission-driven support of rural physician access is an investment in communities across the state and is vital to the long-term health of every Oklahoman.”
Read the full story.
 In October, TSET worked with Healthy Schools OK to distribute FitnessGram equipment to Oklahoma teachers.
TSET and Healthy Schools OK recently partnered to provide schools with new equipment for assessing students’ physical fitness. Healthy Schools OK coordinated the event to distribute equipment purchased by TSET to assist schools using the FitnessGram student health assessment system.
In all, the event distributed 142 sit and reach boxes, 166 stadiometers, 161 meter wheels, 163 scales, 164 measuring tapes and 162 yard sticks. The equipment will be a valuable tool in helping schools measure students’ physical fitness and help educators understand where to focus their efforts.
Learn how TSET helps schools create healthier environments.
 The TSET Better Health Podcast covers a variety of topics including tobacco use, obesity and prevention, and rural health care.
Episode 8 of the TSET Better Health Podcast takes a look at TSET's impact on research in the Sooner State. Hear from Oklahoma researchers about the lifesaving impact of their work in Oklahoma and beyond. The episode features interviews with the directors of the Stephenson Cancer Center, the TSET Health Promotion Research Center and the Oklahoma Adult Stem Cell Research Center. Visit tset.ok.gov/podcast or anywhere you listen to podcasts.
TSET Director of Public Information and Outreach Thomas Larson (standing, photo at right) presented Sept. 29 before the House Common Education Committee on the state of childhood obesity in Oklahoma and the steps TSET and others are taking to address the issue.
TSET’s Shape Your Future campaign gives parents and teachers the resources they need to encourage healthy habits in kids, including preparing nutritious meals, being active and staying tobacco-free. TSET’s Healthy Living Program works in communities across the state to promote health and wellness, and TSET’s incentive grants directly benefit schools by encouraging the adoption of health policies and funding projects like playground equipment, walking tracks and more. Watch the legislative study.
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 TSET's Sjonna Paulson recently was honored by the Oklahoma City chapter of the American Marketing Association.
TSET Director of Health Communication Sjonna Paulson recently was honored by the OKC chapter of the American Marketing Association (AMAOKC). At the annual Marketini awards — held virtually this year — Paulson was named the AMAOKC’s 2020 Marketer of Oklahoma. Paulson has worked at TSET for 13 years, where she has spearheaded nationally recognized efforts to communicate healthy behaviors to Oklahomans and counter the deceptive marketing of Big Tobacco. Watch her acceptance speech.
In addition, TSET and its ad agency of record, VI Marketing and Branding, won nine awards, including Best of Show for the Tobacco Stops With Me “Protect Our Youth” cause marketing campaign.
IN CASE YOU MISSED IT:
Read TSET Executive Director Julie Bisbee's most recent column in The Journal Record on helping employees stay healthy.
 Ronnie Trentham, former tobacco user and Oklahoma Tobacco Helpline advocate, shares his story about his battle with tobacco to inspire others to quit.
The Oklahoma Tobacco Helpline consistently ranks among the top tobacco quit lines nationwide. Earlier this month, TSET’s work with the Oklahoma Tobacco Helpline was featured at the National Conference on Health Communication, Marketing and Media. The multi-day, online conference, sponsored by the Centers for Disease Control and Prevention, gave professionals across the country the opportunity to learn from leading experts.
Through FREE services, resources, a Helpline community and more, the Oklahoma Tobacco Helpline supports tobacco users during their quit journey and to stay quit.
Different aspects of the Helpline’s success were covered in three presentations by VI Marketing and Branding, TSET's ad firm of record. By sharing the strategies, data and insights of TSET's health communication marketing campaigns, TSET continues to lead and contribute to the critical information landscape of public health.
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