Starting today, June 20, 2023, all businesses selling gift cards are now required to display a notice at or near where any gift card or gift certificate is displayed or sold to caution consumers about gift card fraud.

The Department of State’s Division of Consumer Protection has created and published model notices that gift card sellers can download and post to comply with this new law. Businesses are encouraged to access these downloadable signs and post them where they sell gift cards. These downloadable signs are available in three different sizes on the Division of Consumer Protection website.

Businesses may also create their own notice that includes the following guidance:

• Cautions the purchaser about pre-paid card scams.
• Instructs the purchaser on what to do if they suspect they might be a potential victim of such a scam.