You're invited! Mercer, Small Business Development Center's First International Trade Week

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mercer county new jersey - the capital county - brian m hughes county executive

Mercer County partners with SBDC for first International Trade Week

The Mercer County Office of Economic Development in collaboration with the N.J. Small Business Development Center (SBDC) at The College of New Jersey is excited to announce the first International Trade Week in Mercer County. The event, scheduled for next week, Oct. 16 to 19, is open to anyone interested in launching a global business or who is currently involved in international trade.

The program will include several webinars on a variety of topics with experts from the U.S. Department of Commerce, the SBDC, the New Jersey State Trade Expansion Program (STEP) and the Mercer County Office of Economic Development. Discover Federal and State resources for supporting your business in international markets, including grants and other financial incentives, and learn about Mercer County's Foreign Trade Zone and its business advantages.

Please find below a program outline with registration information including a Spanish language option. There is no cost for all events.

  • Day 1, Monday, October 16, 2023
  • Time: 12-1 p.m. (English); 2-3 p.m. (Spanish)
  • Location: Online

Do You Have What It Takes to Go Global?

In this webinar, we discuss the principal considerations before you set out to explore new markets. Don’t invest time and money until you are ready. Topics include commitment to succeed, market considerations, building a team, and evaluating product readiness. Registration link: https://clients.njsbdc.com/workshop.aspx?ekey=21430080

¿Tiene lo Necesario para Globalizarse?

En este seminario web, analizamos las principales consideraciones antes de emprender la exploración de nuevos mercados internacionales. No inviertas tiempo y dinero hasta que estés listo. Los temas incluyen Compromiso para tener éxito, consideraciones de mercado, formación de un equipo y evaluación de la preparación del producto. Registration link:  https://clients.njsbdc.com/workshop.aspx?ekey=21430081


  • Day 2: Tuesday, October 17, 2023
  • Time: 12-1 p.m. (English). 2-3 p.m. (Spanish)
  • Location: Online

Export Readiness in a Nutshell: Go Global with Market Finder

Attendees will learn how to use the Google Market Finder tool to identify the potential of new markets, discover helpful operational information, and start selling to customers around the world. This is ideal for current exporters as well as those in exploration mode, and it will help them answer the million-dollar question: Which markets present the best growth opportunities for my business? Registration link: https://clients.njsbdc.com/workshop.aspx?ekey=21430082

Globalizándose con Market Finder, 2-3 p.m. (Spanish)

En esta sesión, descubrirás cómo utilizar la herramienta Google Market Finder para identificar el potencial de nuevos mercados internacionales, encontrar información operativa útil y comenzar a vender a clientes de todo el mundo. Esto es ideal tanto para exportadores actuales como para aquellos en modo de exploración, les ayudará a responder la pregunta del millón: ¿Qué mercados presentan las mejores oportunidades de crecimiento para mi negocio? Registración enlace Registration link https://clients.njsbdc.com/workshop.aspx?ekey=21430085


  • Day 3, Tuesday, October 18, 2023
  • Time: 12-1 p.m. (English)
  • Location: Online

Ready to Reach International Markets

The U.S. Commercial Service, the trade promotion agency of the U.S. Government, will discuss programs, services and counseling available for U.S. businesses interested in or already exporting, research and planning tools, and other local resources for exporters in New Jersey’s international trade community, such as the New Jersey District Export Council. Registration link: https://clients.njsbdc.com/workshop.aspx?ekey=21430083


  • Day 4, Thursday, October 19, 2023
  • Time: 8-10 a.m.
  • Location: The Boathouse at Mercer Lake, Mercer County Park, 334 S. Post Road, West Windsor (Google Map)

Maximizing Opportunities: Foreign Trade Zone, Networking & STEP Grant Program

Wrapping up our International Week, Mercer County will provide an overview of an international trade zone. Join us to receive information about FTZ zone and all the recourses available disposables.

  • Understanding Foreign Trade Zones (FTZs)
  • Benefits and Incentives of FTZs
  • Setting Up and Operating an FTZ
  • STEP Grant Program

Networking Event Registration link: https://clients.njsbdc.com/workshop.aspx?ekey=21430086


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FTZ workshop