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Tourism Sales and Marketing Update
February 18, 2025
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The 2025 "Hello ND" Campaign is Here!
North Dakota’s Hello ND campaign is back with a fresh, unscripted look, showcasing our state’s natural beauty, welcoming communities, and endless outdoor adventures. With new footage from 15 locations, this campaign highlights the authenticity that makes North Dakota a must-visit destination.
Building on last year’s success—438 million impressions and a 30% increase in website traffic—the campaign will expand through digital ads, social media, and TV, driving more visibility for local businesses and attractions. The 2025 Travel Guide (116 pages) and Hunting & Fishing Guide will connect visitors to over 250 communities, with more than 300,000 copies distributed.
We encourage you to leverage this campaign by utilizing these materials and explore ways to engage with the Hello ND message!
- Travel Guides, Hunting & Fishing Guides, and new Highway Maps are available to tourism businesses and partners free of charge. To order bulk materials for distribution, contact Deanne Cunningham at decunningham@nd.gov.
- Cooperative advertising! Matching dollars are still available for digital co-op advertising programs. Digital tactics include cross-device display and video, connected TV, native ads, streaming audio and Google keyword. Social media spots are available in the months of March, April, August, September, October, November and December. To see more on the programs, visit: https://www.commerce.nd.gov/tourism-marketing/industry-toolkit/cooperative-advertising.
- Get your own Hello icon! If you’d like a personalized community icon (Bismarck example below), like what the Hello ads use, send a request to Taylor Lach at tlach@odney.com.
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Boost Your Marketing with Free North Dakota Visuals
Need fresh, high-quality images and videos for your website, social media, or marketing materials? AssetBank is a free resource designed for North Dakota travel partners like you, offering over 104,000 assets to showcase the state’s beauty and attractions.
In 2024, users from across the U.S., Canada, UK, Germany, France, and Italy—including Bismarck, Fargo, Chicago, and Minneapolis—downloaded 16,500+ assets to enhance their content. With an average engagement time of nearly 20 minutes per session, businesses and organizations are finding visuals that help tell North Dakota’s story.
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The American Bus Association (ABA) conference, held in Philadelphia, January 31 to February 4, brought together over 2,700 operators, buyers, tourism suppliers, and travel industry professionals.
The ABA serves as the leading voice for the group travel and motorcoach industries in North America. The conference featured more than fifty seminars and educational development courses led by top national speakers and industry experts.
North Dakota was represented by a team including Kelli Bowman, Jaden O'Rouke, and Dillon Olson from the Theodore Roosevelt Medora Foundation, Amy McCann from the Theodore Roosevelt Presidential Library, and Deanne Cunningham from North Dakota Tourism. The team hosted an evening event for 24 tour operators interested in developing North Dakota travel products. The event featured special entertainment by repriser Joe Wiegand, who captivated attendees with his portrayal of Colonel Theodore Roosevelt.
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New Adventure-Inspiring Content
Winter lovers, rejoice! ❄️🏂 Check out our latest feature highlighting North Dakota’s four incredible ski resorts, where you can hit the slopes for downhill skiing, snowboarding, and tubing fun! Whether you're a seasoned skier or just looking for a weekend thrill, this guide has you covered.
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Nominations Open!!
The Governor’s Awards for Travel & Tourism recognize the passion and dedication of North Dakotans who have contributed to the growth in the travel industry. Nominate the industry leaders and heroes from your community. Deadline to submit nominations is April 1.
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Commerce’s Tourism and Marketing Division has partnered with The Good Kids, a Bismarck based design studio, to create a new icon that represents our great state. This initiative aims to increase awareness of North Dakota beyond our borders while also fostering pride among residents. The icon will not replace the state's "Be Legendary" brand but will complement it, offering a versatile graphic for use on merchandise such as t-shirts, stickers, and flags.
After careful development, two design options are being forwarded for public input. You can help choose the icon that best represents North Dakota.
To participate in selecting the icon, go to https://www.surveymonkey.com/r/StateIconPress
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 Calling All Tourism Professionals!📣
This year’s travel industry conference will feature a fun and unique social session called “The Great State Update.” Attendees are invited to briefly share what’s hot and happening in their community and/or region, in order to increase awareness, partnerships and ideally, visitation and length of stay. If you’d like to learn more or participate, please contact Heather LeMoine at hlemoine@nd.gov.
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Boost your visibility by securing a prime spot at the top of relevant listing pages with an exclusive "Featured" banner to stand out from the crowd. Perfect as a standalone package or an add-on to other advertising opportunities!
Why choose a Featured Listing?
✔ Automatically ranked at the top of relevant listings
✔ Highlights your business with a "Featured" badge
✔ Increases visibility and engagement
More Ways to Advertise on NDtourism.com
Looking for even more exposure? Consider our Homepage and Run of Site (ROS) ads to reach visitors across the site. With a tailored campaign strategy, controlled exposure, and detailed monthly reporting, you’ll see real results over time.
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  Welcome to Our Newest Partner! 🎉
A warm welcome to Minot CVB, our newest partner investing in Homepage & ROS ads to promote North Dakota’s incredible tourism experiences!
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 Register now for the 2025 North Dakota Travel Industry Conference, happening April 28-30 in Minot! This premier event brings together tourism professionals, marketers, and industry leaders for three days of education, networking, and inspiration. Secure your spot by Feb. 28 for the early bird rate of $200.
After March 1, the price increases to $250! Don’t miss out on renowned keynote speakers, valuable sessions, and the prestigious Governor’s Awards for Travel and Tourism.
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