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The Latest Updates on North Dakota's Communications Landscape!
January 2025
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Media Mentions Exceed Expectations!
North Dakota Tourism's earned media efforts finished strong in 2024 earning 3,429 media mentions reaching 6.1 billion! That's like every single person in the states of South Dakota, Montana, and Wyoming seeing a North Dakota tourism story.
One notable success of these efforts was hosting a freelance journalist whose visit resulted in eight positive feature stories published on MSN.com. These stories highlighted travel experiences across Western North Dakota, reaching a massive audience of 1.06 billion and generating an estimated ad equivalency value of $9.8 million.
Thank you to all that helped to tell your stories last year and we've already hit the ground running in 2025.
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Thank You to the Helpful Herd!
Thank you to all of our partners who submitted video content of your holiday lights! These pieces help us better represent your communities, businesses and destinations on our social channels. If you would like to participate in this partnership, stay tuned for next quarter's call out!
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Check out North Dakota's Most Popular Photos of the Year!
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Influencers Deliver!
The 2024 influencer program finished strong garnering more than 128 million impressions and over 400,000 engagements while delivering more than 300 pieces of fresh content!
The 2025 Influencer Coop program is full, however, we will be in touch as we continue to work with influencers throughout the year.
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Social through the Scope
Social Media results for 2024
- Total Impressions: 31,170,564 (-22%)
- Engagements: 1,201,218 (-44%)
- Followers: 192,487 (+12%)
- Website traffic: 239,423 (+149%)
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Top Stories for Q4
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 Join us for our upcoming Tourism Industry Chat on Jan. 23 at 1 p.m. CST to get the latest in year-end stats and marketing and social trends including Meta's new collaboration tools that can boost your engagement and reach. Contact Heather LeMoine to receive an invite at hlemoine@nd.gov.
 Early Bird Registration is Open for the 2025 North Dakota Travel Industry Conference!
This event, hosted by the Commerce Tourism & Marketing Division, Destination Marketing Association of North Dakota, and Visit Minot, will feature inspiring national keynote speakers, valuable educational sessions, networking opportunities, and the prestigious Governor’s Awards for Travel and Tourism.
Register by February 28, 2025, for just $200. After March 1, 2025, the registration fee increases to $250. Don’t miss out on this fantastic opportunity to connect, learn, and celebrate the best of North Dakota’s travel and tourism industry!
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