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See what's happening with Travel Marketing and Sales along with Q3 stats.
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Getting ready for 2025
North Dakota Tourism will be unveiling updated creative along with the 2025 Travel Guide, Hunting and Fishing Guide and the new Official Highway Map next month. Watch your email for messages on ordering new bulk materials, and if you can still put the 2024 Guides to use, send a note to Deanne Cunningham.
Advertising, marketing and promotions in 2024 pushed website traffic to its highest visitor count yet. At the end of Q3, session visits reached more than 3 million, a 35.22% increase over last year. Be sure to get your 2025 events listed in the Partner Portal. There have been over 270,000 referrals to partner websites through NDtourism.com. Contact Amy Schmidt for Partner Portal assistance.
Upcoming Tourism Chat
The 2025 Tourism Chats have been scheduled, and the first one will be held Thursday, January 23 at 1:30 p.m., via an online Teams meeting.
To receive the calendar invite, email Heather LeMoine.
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Cooperative Advertising Available
Did you miss the Tourism Industry Marketing Summit in October? You can still receive copies of the 2025 Media and Cooperative Advertising plans and participate in next year’s co-op offerings. Available spots are the February, July and August issues of ND Living, a partner email in June, social media promoted posts in all months – with the exception of June and July, and digital advertising including display, video, connected TV, native (long-form) advertising, streaming and keyword.
You can contact Heather LeMoine for questions, or reserve through Taylor Lach at Odney.
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Connecting Communities, Promoting Conservation
🎙️ Jeb Williams on The Flush Podcast
We helped secure a national podcast interview for Jeb Williams, Director of North Dakota Game & Fish, on The Flush Podcast with Travis Frank. The episode, which aired on September 19, dives into North Dakota’s fall hunt preview. Catch the episode here.
🐦 Rush Outdoors TV Collaboration
Teaming up with Tim Andrus, the host of Rush Outdoors TV, we arranged a thrilling hunt near Bowdon, North Dakota, that will be featured in an upcoming episode. Stay tuned for more details!
🎉 Sheyenne Riverfest at Valley City
We also had the pleasure of participating in the Sheyenne Riverfest in Valley City on August 2, where we captured stunning digital assets to showcase the festival’s unique spirit and our state’s rich outdoor culture.
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We love helping our visitors and it's always rewarding when they share their "legendary" experiences in our state! Here's a recent favorite:
"I just want to tell you how much we enjoyed that Medora Musical last night. It was fantastic. And also we had the meal at the Fondue Place and it was the best steak we ever had. So I wanted to tell you that we really enjoyed visiting North Dakota and we saved the best for last."- Robert Bazinet, New York.
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Group Travel on the GO!
North Dakota's group travel industry is thriving! In Q3, we recorded 85 tours that brought 3,344 visitors, generating over $1 million in economic impact.
Recent highlights include Deb's Casino Getaways tour, which explored Devils Lake and Jamestown. Their itinerary showcased the state's diverse attractions, from casinos to historic sites.
We also hosted four successful familiarization (FAM) trips, introducing travel professionals to North Dakota's unique offerings.
For more information on Group Travel, contact Visitor Sales & Services/Group Travel Manager Deanne Cunningham.
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Embracing the "Slow Travel" trend in North Dakota
Familiarization tours are invaluable! Our Benelux representative Marjolein Fraanje embraced the "Slow Travel" trend across North Dakota, visiting Medora, MHA Nation, Bismarck-Mandan, Jamestown, Cooperstown, and Fargo-West Fargo. She enjoyed the Medora Musical, Pitchfork Fondue, United Tribes International Powwow, Theodore Roosevelt National Park, Killdeer Mountain Four Bears Scenic Byway, Fort Abraham Lincoln State Park, and more.
Though she’d visited North Dakota before, this trip allowed her to truly experience it from a visitor’s perspective, discovering new places along the way. Slow travel is all about immersing in the place, people, and community.
Thank you to all partners who have assisted with hosting, meeting, or supporting our FAMs. Nothing can do more to showcase your community than you showing it off!
Since July 1, North Dakota has hosted four familiarization trips, all product development, in which Travel Trade gets to experience the destinations from many different markets.
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Accessibility Drives Opportunity
North Dakota Tourism is working diligently to help make travel throughout the state more accessible to everyone.
It is vitally important that you, our partners, update your listings to reflect all the amenities available at your attraction or lodging facility, including your accessible options.
In 2024, through Q3, NDtourism.com hosted 3,057,370 sessions and provided more than 270,000 referrals to partner websites with over 1,600 listings in the travel guide.
Providing accessible travel is not only socially imperative but it is also a business opportunity. A recent study found that travelers with disabilities would increase their travel budget if accessibility barriers were eliminated. Providing inclusive and accessible solutions enables travel and tourism businesses to reach more travelers and a higher paying market that has been historically underserved.
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Introducing the Featured Business Listing on NDtourism.com – your key to attracting more travelers and standing out! Gain premium visibility, enhanced branding, and direct access to visitors planning their North Dakota adventures. Drive traffic, boost bookings, and make your business a must-visit destination. Don’t miss this chance to elevate your presence and capture eager travelers!
Annual Price $500.00 or Add on Price $435.00
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