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November is Native American Heritage Month
Discover and celebrate the beauty of Native American heritage and culture by inviting visitors to explore tribal lands, historic sites and museums, and to support Native American-owned businesses and casinos and resorts. National American Indian Heritage Month is a great time to pay tribute to the rich ancestry and traditions of Native Americans in North Dakota.
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U.S.-Canada border crossing updates
We are excited to welcome back our Canadian friends and neighbors! Starting November 8, when arriving at a U.S. land port-of-entry or ferry terminal, non-citizen travelers should be prepared to (1) provide proof of COVID-19 vaccination; and (2) verbally attest to their reason for travel and COVID-19 vaccination status during a border inspection.
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2021 Influencer success
The 2021 Influencer marketing campaign welcomed 15 influencers from across the nation to North Dakota capturing content from 11 communities, and state and national parks. These efforts resulted in 842,279 impressions garnering close to 90,000 engagements. A big thank you to the partners that helped to make this year’s influencer program a complete success!
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2021 Legendary Road Trips
The tourism division also ran a robust Legendary Road Trips campaign that showcased local travel and community experts on radio stations in the Minneapolis and Chicago markets. This activation resulted in 7.2 million impressions via on-air and social media.
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Help us help you!
We invite you to help us align the work that we do in the Tourism and Marketing division of the North Dakota Department of Commerce, with the needs of our state. As we work to develop our strategies and priorities and reimage tourism and marketing to further enhance life for residents – your input and perspectives matters!
Input from the travel and tourism industry, our regional partners, businesses and leaders from across that state, along with our marketing metrics and leading-edge research will help us define our key initiatives and measurements – aligning staff, programs and investments around clear strategies. It will only take 10 minutes of your time to help us determine how we can provide the best value.
Survey is open until November 15th! Please respond today! Click here to access the survey!
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North Dakota Tourism’s expanded marketing programs create statewide impact
The North Dakota Department of Commerce hosted the annual Tourism Industry Marketing Summit on Oct. 26., bringing together more than 100 tourism professionals from across the state in a day filled with professional development, industry meetings and a report on 2021 marketing efforts.
Commerce Tourism and Marketing utilized $6.5 million of CARES Act funds to expand marketing, inspire visits and raise awareness of North Dakota. Rather than a limited run of advertising in early summer, campaigns including television, billboard, transit wraps, print, digital, social, and email started earlier and will run through mid-December. The regional advertising push was also expanded to include niche campaigns in specific markets and with targeted travelers. The CARES Act also allowed funds for expanded opportunities which resulted in surging interest in North Dakota and intent to travel. Read the full release here.
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2022 Co-op Advertising opportunities
North Dakota Tourism offers a cooperative advertising program to the industry with the goal of building brand awareness of the state while driving traffic to participating partners. By combining efforts, our advertising dollars go farther and we produce a greater impact. Hundreds of opportunities have been analyzed and and the cooperative options in the plan are recommended based on price, geographic reach, target audiences and niche opportunities to ensure a value for the investment. Learn more about the 2022 advertising opportunities here.
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Travel Brand USA Travel Week
The 3rd annual Travel Week took place in London and brought together key players in the U.S. and European travel industry to discuss trends, challenges, innovations, and the opportunity to drive future visitation to the United States. North Dakota Tourism's Global Marketing Manager Fred Walker attended in-person, a first since the inaugural 2019 event.
The event opened with updates from the Italy, Spain, France, Benelux, Germany, India, United Kingdom and the Nordic markets, and continued with updates from Brand USA and panelists from across the industry. While there, Fred had several appointments, including 34 International Tour Operator appointments, meetings with three of the GAW overseas offices: United Kingdom, France and Germany, and he met with one International Inbound Operator, ATI. Fred attended several educational sessions and enrichment series as well.
In Summary, the event was seen as a success! Safety protocols never seen before with testing and vaccine requirements were in place to keep all in attendance safe. The ability to hold business meetings in Europe was a good first step getting the industry back on it’s feet.
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North Dakota Tourism Industry newsletter transition
As of January 2022, in an effort to streamline, avoid duplication and email overload, the North Dakota Commerce and the North Dakota Tourism Industry newsletters will be transitioning to one bi-monthly newsletter. Sign up for the Commerce newsletter if you would like to keep receiving travel and tourism industry updates and information. More information on this transition will be noted in upcoming newsletters.
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