2024 Montana Governor's Conference on Tourism

Bitterroot River

Bitterroot River near Missoula

2024 Annual Montana Governor's
Conference on Tourism

April 14-16, 2024
Hilton Garden Inn, Missoula

Tourism is a leading industry in Montana, and it's more than just leisure; it's an opportunity. Set your coordinates for Missoula to celebrate half a century of lights, camera and destinations. The event will feature a variety of sessions that will expand and challenge our thinking, provide direction for the future and supply us with new tools to promote and develop our markets and services. 

Early bird pricing: $250
Pricing after December 15, 2023: $300


2024 Montana Tourism Awards Nominations

The annual Montana Tourism Awards recognize the outstanding accomplishments of the people, businesses, organizations and communities that strengthen Montana's tourism and recreation industries and thereby contribute to maximizing its economic impact for Montana residents. 

Nominations will open on November 1, 2023 and close on January 23, 2024.

The 2024 Montana Tourism Awards will be presented at the banquet on Monday evening, April 15, and sponsored by Windfall, Inc

Rising Star

New! Tourism Rising Star Award

The Montana Office of Tourism will present a new award: Tourism Rising Star. The award recognizes an individual who has worked in the Montana tourism industry for at least two years (but not more than four) and is excelling at their job.

The award recipient shows a curiosity, passion and vision for the growth of the industry and its importance to our state's future development. This individual is engaged in the industry at the local and state levels; and, as a rising star, is a person who will make a positive difference to our industry in the years to come. 

FAM Tour Spotlight

Experience Missoula on the FAM tours. Spots are limited. Please RSVP when registering for the conference.


Missoula Butterfly House & Insectarium

Sunday, April 14 | 3 p.m. | 30 spots

Visit Montana's first and only tropical butterfly house. Opened in November 2023, the Missoula Butterfly House and Insectarium is home to butterflies and other live arthropod species from around the world. Take a tour of the museum's exhibits and learn a little bit more about "the little things that run the world."




Contact:  Alana Cunningham, Public Relations Specialist
Montana Office of Tourism